More than Just a Communication Tool: 5 Ways Lark Encourages Smarter and More Productive Work in the Digital Era

Mark Dembitz, General Manager APAC Lark. (Photo: Lark Doc)

JAKARTA - In the midst of the rapid pace of digital transformation, the main challenge in business is not a lack of work tools, but the loss of context. Discussions take place in chat applications, decisions are stored in emails, while execution is carried out on other platforms. As a result, team members spend too much time just coordinating instead of completing the actual work.

As an integrated collaboration platform, Lark is here to redefine work efficiency in a company. With a mobile-native and chat-centric system, Lark helps teams work without having to constantly switch applications (context switching). All functions ranging from communication, work management, approvals, to document collaboration, are integrated into one flow, providing comprehensive execution visibility for the entire team.

Mark Dembitz, General Manager of APAC Lark, explained that productivity is born when the work system is able to unite people, information, and processes in a complete and continuous flow.

"Lark is here to help companies build a more connected and efficient way of working, so that collaboration and decision-making within the company can run faster," he said, in Jakarta, Tuesday, February 10.

Used in more than 190 countries, Lark helps organizations increase operational efficiency by up to 10 times, increase productivity by up to 39 percent, and reduce operational costs by up to 70 percent.

Here are five ways Lark supports business operations to work smarter in the digital era.

From Conversation to Decision Without Losing Context

In many companies, the use of chat apps often stops at the discussion stage. Team members switch to other platforms for the next stage, resulting in a loss of context throughout the process. In Lark, chat serves as a work hub, not just a forum for chatting. Messages can be directly converted into tasks, documents, or approvals within the same conversation.

Thus, decisions remain directly connected to execution. This approach shortens the decision-making cycle and reduces the risk of miscommunication within the team.

One Information Source for the Entire Team

To ensure that teams have a comprehensive context of ongoing conversations, documents, and decision-making, Lark provides Messenger, Video Meeting, and Email features in one application. This allows teams to conduct discussions, virtual meetings, and message management directly without having to switch platforms. This integration also ensures that information sources remain in one place that can be accessed anytime, from both desktops and mobile devices.

Through Lark Docs, Sheets, Slides, and Wiki, everyone can work on the same document and with the same context because every change is updated in real-time and immediately visible to the entire team. Comments, revisions, and assignments are also directly connected to the content of the document, so the collaboration process runs faster and the risk of miscommunication can be suppressed. This approach ensures that decisions are made based on consistent information, not from different versions of the document.

Operational Visibility for Leadership

One of the biggest challenges in large-scale organizations is the lack of visibility into work progress. Through Lark Tasks and Lark Base features, Lark provides direct execution visibility of daily work activities.

Task ownership, progress status, and obstacles that arise can be viewed in real-time and directly connected to related conversations and documents. In this way, leaders get a complete overview without having to switch applications or ask for manual reports continuously.

Walk-in Automation Without Complex Technical Systems

Many companies want to automate internal processes, but are hampered by complex technical development needs. Lark provides Approval and Workflow Automation features that allow teams to build workflows, from leave, reimbursement, to budget approval - without coding and without additional integration.

As a result, operational processes run faster, are documented, and consistent, without relying on expensive and time-consuming custom system development.

Cost Efficiency Through Tool Consolidation

Cost efficiency often misses out on digital transformation discussions. With Lark, companies no longer need to subscribe to various applications to support daily operational needs. The integration of these various devices reduces software costs, makes the adaptation process of new employees simpler, and simplifies system management for IT teams.

In Indonesia, a number of cross-sector companies have now felt the direct benefits of Lark. Starting from GoTo which has successfully connected thousands of employees through a chat-based workflow; MPPA (Hypermart) which has successfully coordinated coordination between headquarters and field staff at 130 outlets; Traveloka accelerated cross-team collaboration at the international level; Tomoro Coffee digitized its store operations; and MR DIY which simplified communication and increased work efficiency for more than 30,000 employees in Malaysia, Indonesia, and Thailand.

Through an integrated approach, Lark helps companies simplify workflows, accelerate collaboration without losing context, and remain adaptive as business needs evolve. Lark is available for free, with a variety of features that can be tried directly. For more information about Lark, visit the official Lark website.