JAKARTA - PT Biru Semesta Abadi together with INFOBRAND Group will hold a Franchise & Property Talk 2025 themed Change Property Into A Money Machine in the style of Robert T. Kiyosaki' on Saturday, December 6, 2025, at the Pullman Central Park Hotel, Jakarta.
This event is intended for property owners, potential investors, entrepreneurs and people who want to learn how to turn unproductive assets into low-risk money machines through a combination of the BRU Drinking Water Depo retail business concept and Blue property asset investments.
According to data from the Ministry of PUPR, in 2023 there are more than 7 million empty houses in urban areas of Indonesia, most of which are only silent assets that continue to cause UN costs, minimum electricity, to periodic maintenance.
In the midst of the many properties that do not produce cash flow, the philosophy of Robert T. Kiyosaki presents a new view for asset owners to make property an active income machine. With the application of the right business model, each property can be monetized safely and consistently, without relying on just an increase in the selling value in the future.
This concept underlies BURE in introducing the Double Deal approach, a proven investment strategy that provides opportunities for property owners to build productive assets and obtain sustainable cash flow.
For more than 23 years, BIRU has been the pioneer of the number one drinking water depot in Indonesia which presents the quality of drinking water equivalent to bottled drinking water but at a much more economical price.
BURE now has more than 820 outlets spread across 46 cities in 15 provinces, with standard operating systems, consistent, and easy to implement.
Not only focusing on drinking water services, BIRU is also developing a property business ecosystem attached to franchise operations. This approach offers sustainable property value growth as well as stable operational cash flow from the BIRU Drinking Water Depot business, a business model that has proven to withstand an economic crisis and is of a low risk nature.
"The BIRU Drinking Water Depot Frannchise offers strong risk mitigation: property-based which continues to rise in value, residential locations with stable markets, and without an expired stock risk, as well as efficient operations, and supported by increasing drinking water demand, provides a solid market basis," said Yantje Wongso, Founder & CEO of the BRU Drinking Water Depo, Thursday, November 27, 2025.
BURE's experience during the pandemic, high inflation, and the economic slowdown showed that drinking water consumption did not decrease. In fact, people tend to switch to essential products that are more affordable but still of high quality without compromise on health.
By being right at the point of need, BURE is able to maintain stability even in the midst of economic pressure, making it a low-risk business opportunity while potentially growing sustainably.
Through the Double Deal concept, asset owners can get two benefits at once.
This model combines two sources of income, namely investment in value properties that grow over time and business investment in the BIRU Drinking Water Depo Franchise which produces a stable daily cash flow. The synergy between the two strengthens the investor's position, as property functions as a long-term active business asset whose value continues to increase, while the drinking water business presents consistent operating income.
The attractive opportunity for investment in BIRU property assets and retail cash investment in the BIRU drinking water depot are two forms of investment that support each other and create unique synergies. This is the Double Deal concept that has been tested in business practices for 23 years which we present," Yantje continued.
In addition, another advantage of this approach is the ease of access to bank financing. The property used as an active business location is considered a stronger guarantee because it reflects real business activities so that it opens up leverage opportunities with measurable risk.
This approach is in line with the principle of leverage 'good debt' introduced by Robert T. Kiyosaki, which is to maximize the potential of an asset to create greater value and income in the future.
This event will be packaged in an interactive talk show format with discussion sessions, networking, and investment insight sharing. Free registration for the first 100 participants, and participants had the opportunity to get an E-Nine SE-95 electric bicycle prize.
The business trip of the BIRU Drinking Water Depo Franchise itself began in 2002 with one of its own BIRU outlets in Surabaya and a pilot project franchise BIRU in 2003 in Jakarta.
In 2006, after realizing seven BIRU outlets that have proven successful, the BIRU Drinking Water Depot Franchise was officially offered to the public under the flag of PT. Biru Semesta Abadi as an organization that provides Franchise, carrying a vision of 'Growing Leading the Filled Drinking Water Market in Indonesia Through the Implementation of Right Business and Humanitarian Principles'.
The BURE franchise is the first to offer a franchise format in Indonesia's Drinking Water Depot (charge) business, which was officially recorded in Muri's 2007 Record.
The advantages of the quality of BLUE Drinking Water achieved by the authentic use of 100% OZON TM Technology, have also been officially recorded in Muri's 2007 Record. BLUE Drinking Water has also won more than 90 national and international awards that place it as a proven and superior business and brand.
Currently, the BIRU franchise network has realized 820+ BIRU outlets, with outlets spread across 15 provinces and 46 major cities in Indonesia.
As an industry actor who prioritizes sustainability, BURE runs its business in line with ESG principles (Environment, Social, and Governance) through the use of gallons for re-use, efficient natural resources, and empowerment of local business partners, as well as tested and reliable business practices.
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