Government Encourages Retail And MSME Collaboration To Strengthen Domestic Economy

Coordinating Minister for the Economy Airlangga Hartarto (Photo: VOI)

JAKARTA - The government affirms its commitment to strengthen the national retail sector as one of the important pillars of the economy that supports consumption stability and distribution of domestic goods.

Coordinating Minister for Economic Affairs Airlangga Hartarto conveyed that the strategic role of this sector not only maintains supply and demand balance, but is also a liaison between producers, business actors, and the community in supporting productivity and national economic growth in the midst of global dynamics.

"Retail sector is one of the important motorbikes because its role is directly towards people's purchasing power," he said in his official statement, quoted Wednesday, November 12.

Airlangga said that the Indonesian economy showed positive performance with solid growth.

Based on data from the Central Statistics Agency (BPS), national economic growth in the third quarter of 2025 was recorded at 5.04 percent on an annual basis (yoy), driven by strong household consumption, investment, and exports.

Airlangga also emphasized that the IMF places Indonesia as one of the bright spots in the midst of a global economic slowdown, along with the sustainability of industrial downstream policies, national spending programs, and strengthening social protection that maintain people's purchasing power.

"The government encourages retail players to continue to expand partnerships with MSMEs, as social and economic investments that will strengthen domestic consumer bases," said Airlangga.

Airlangga also highlighted the stronger trend of local products and national brands after the pandemic, where the local approach and local brand trends continued to strengthen, along with the increasing pride of the public in using Indonesian-made products.

Based on NielsenIQ data in HARBOLNAS 2024, the value of local product transactions was recorded at IDR 16 trillion, an increase from IDR 12 trillion in 2023.

"Through the commemoration of National Retail Day 2025, let us strengthen the synergy and we transform it to a more inclusive era, retail that brings values, stories, and the spirit of the Indonesian nation to the world," concluded Airlangga.