Expansion To Sorong, Oh! Some Bring Local Brands To Be Present In Eastern Indonesia

Oh! SOE (Photo: Doc. Public Relations)

SORONG Oh! SOM is now continuing its expansion steps by opening the latest shop at Paragon Square Mall, Sorong, Southwest Papua on November 3, 2025.

This presence is an important milestone in OH!SOME's commitment to reaching more consumers in various regions of Indonesia, as well as bringing an interactive and pleasant retail experience to Eastern Indonesia.

OH!SOME started its journey in Indonesia since August 1, 2024. Standing independently under the auspices of the Blue Origin Group, a versatile lifestyle retailer that is synonymous with yellow nuances often offers an interesting and fun shopping experience for its customers.

Expansion to Sorong is an important step for OH!SOME in expanding its reach to more regions in Indonesia. We see great potential in Eastern Indonesia and want to bring an inspiring and relevant retail experience to the people there, and with the opening of this shop in Sorong, OH!SOME has officially been on five large islands in Indonesia. More than just a place to shop, we want every OH!SOME store to be a space for exploration, self-expression, and happiness for consumers, creating a truly pleasant experience.' said OH!SOME representatives.

As an independent lifestyle brand, OH!SOME comes with its own business entities, local teams, and strategies in Indonesia. To date, OH!SOME employs more than 4,000 Indonesians and has been present in 26 provinces with a total of 136 stores across Indonesia, reflecting Blue Origin Group's commitment to building strong and relevant relationships with consumers in Indonesia through a more personal, dynamic, and experience-oriented approach.

OH!SOME's commitment to Indonesian consumers is also reflected in the proportion of products marketed in Indonesia. Most of the product categories offered at OH!SOME have also involved local brands and producers. About 50 percent of skin care, makeup, fragrance and personal care, as well as 60 percent of food and snacks available in OH! SOME are local products. For the toy category, OH! SOME also presents collaborations with local creators such as Kong Andri to present a unique combination and relevant to the lifestyle of young Indonesians.

In addition to opening more than hundreds of stores and more than thousands of jobs in Indonesia, after more than a year of presence in Indonesia, OH! SOME also continues to show its commitment to providing a fresh and relevant retail experience for its consumers.

During that period, OH!SOME has launched various interesting initiatives, ranging from launching various collaboration collections withDisney through iconic characters such asbany the Pooh, Mickey Mouse, Toy Story, Zootopia, and many more. OH! SOME also opened its first independent shop in Grand Kota Bintang, Bekasi, carrying out various social activities involving the local community, presenting a variety of different and interesting themes in each store, presenting a seasonal pop-up store.

In addition, OH!SOME has also launched an application and introduced an integrated membership program with FuniFun!, providing convenience and exclusive benefits for loyal customers in enjoying various services and products from the Blue Origin Group ecosystem.

"In the future, we hope OH! SOME can open more shops in various parts of Indonesia, as well as continue to present a variety of products that are able to meet their needs and bring happiness to the people of Indonesia," concluded OH!SOME's representative.