InJourney Prepares Local Heroes To Produce Sustainable Tourism In Superior Tourism Destinations

The InJourney Hospitality House program is an important pillar in the development strategy of professional and sustainable tourism human resources. (IST)

YOGYAKARTA - Holding BUMN in the aviation and tourism sector of PT Aviasi Wisata Indonesia (Persero) or InJourney organizes InJourney Hospitality House: Local Heroes as a tangible manifestation of developing tourism human resources (HR) in leading tourism destinations.

This program is specially designed to prepare local heroes who are able to inspire and create changes in their respective regions, especially in the tourism development sector. Taking place on October 20-24, 2025, this program was attended by 17 selected participants from nine tourism destinations, namely Lake Toba, Borobudur, Labuan Bajo, Mandalika, Prambanan, Belitung, Karimun Java, Banyuwangi, and Bali.

The InJourney Hospitality House program is an important pillar in the professional and sustainable tourism HR development strategy. The participants received material briefing in the form of basic hospitality, psychological of service excellence, Basic English Language Training for Hospitality, to storytelling arts for tourist villages designed to raise local wisdom in each destination.

In addition to learning in class, local heroes are also invited to go on a field trip to Borobudur, Borobudur Village Economic Center (Balfondes), and visit various local MSMEs in the Borobudur area to see firsthand the practice of developing sustainable community-based destinations.

Director of Human Resources and Digital InJourney, Herdy Harman, said that through this program, InJourney believes that local communities are the spearhead in providing the best experience for tourists. This program is also part of InJourney's strategy to strengthen the national tourism ecosystem in an integrated manner, not only through infrastructure development but also improving the quality of local wisdom-based services.

This program comes as a form of commitment to embrace and empower the community, ensuring that the spirit of serving wholeheartedly grows throughout the country. We equip them with competence and confidence to become inspiring agents of change in their respective regions, "added Herdy.

Salah satu Local Heroes yang berasal dari kawasan Borobudur, Fajar, mengungkap, InJourney Hospitality House adalah jawab dari Tuhan agar saya dapat memberikan dampak. Program ini membuka pintu bagi saya untuk memperlayani kepada masyarakat dan membuktikan bahwa tanah lahir saya, Borobudur, merupakan gunungan emas yang dapat menjadi sumber kesejahteraan bagi masyarakat lokal.

In addition, Marolop Banurea, one of the local heroes from Lake Toba, revealed that through the InJourney Hospitality House: Local Heroes program, he finds many aha moments'' or realizes small things in services that previously missed attention but had an effect on the comfort of tourists. Through this training, he and other local heroes are motivated to continue to improve service quality and bring hospitality to tourists.

For information, InJourney Hospitality House was first implemented in 2023 as a commitment to increase the capacity of local tourism actors in supporting the implementation of international-scale events such as the F1Powerboat and Aquabike Jetski Championship at Lake Toba, MotoGP in Mandalika, the Vesak Purnama Festival in Borobudur, and the Golo Mori Jazz in Labuan Bajo. To date, 82 training batches have been held and have succeeded in empowering more than 5,000 individuals in more than 20 cities.

This program reaches the entire tourism ecosystem, starting from BUMDes, Pokdarwis, MSMEs, to rental drivers and homestay managers. This program is not just a training but a movement to give birth to a new face of Indonesian tourism that is friendly and world-class. The sustainability of this program has also received appreciation in the form of an award from the TJSL & CSR Award 2025 from the BUMN Track. InJourney won the highest award (platinum) for the social pillar category of BUMN & Tbk companies.

With the implementation of the InJourney Hospitality House program, InJourney hopes that local heroes can be a trigger for the spirit of serving wholeheartedly based on Indonesian specialties so that they can create positive changes in their regions and increase competitiveness in each destination. (ADV)