JAKARTA - WIR Group (PT WIR ASIA Tbk, IDX: WIRG), an immersive technology and web3 company focused on Augmented Reality (AR), Virtual Reality (VR), Artificial Intelligence (AI), and blockchain, continues to expand its range in Southeast Asia. Through its business unit, Mindstores, WIR Group is currently building Ti-Oan Market, the first e-commerce platform specifically designed for the Timor Leste market.
This project is a strategic step in supporting the development of a digital ecosystem while at the same time encouraging the acceleration of technology-based economic transformation in this developing country.
Ti-Oan Market is designed as an inclusive, easy-to-use, and end-to-end integrated solution. The platform is equipped with a product management system, secure digital payments through digital wallets, as well as integrated logistical support. Not only connected to 3PL providers, the system also pays attention to last-mile delivery challenges in Timor Leste, where users can choose to pick up packages at certain points through special lockers with PIN inputs that ensure the safety and convenience of distribution.
By presenting a comprehensive digital trading ecosystem, Mindstores and WIR Group are targeting to empower local business actors, expand market access, and accelerate equal access to digital in Timor Leste.
The construction of this platform is the result of collaboration between WIR Group and local partner Esperanca Timur Oan, Lda. (ETO). This collaboration allows more relevant technological adaptation to the conditions and needs of local communities.
Nilton Telmo Gusmao dos Santos, CEO of the ETO Group, revealed that Ti-Oan Market is not just a commercial initiative, but part of his mission to promote equitable digital inclusion in Timor Leste.
"We believe that integrated and easily accessible e-commerce solutions will open wider economic opportunities for MSME players in various regions," he said, in a written statement, Friday, September 12.
Digital infrastructure development like this has become very relevant considering the high need for the people of Timor Leste for online access to products and services, but the limited alternative local e-commerce platforms available. The presence of Ti-Oan Market is expected to be a catalyst for the growth of the digital economy sector in the country, as well as a milestone as the first e-commerce platform built specifically for the Timor Leste market.
"We see Timor Leste as a country with great potential in the development of the digital economy," said Stephen Ng, CEO of WIR Group.
"Through our experience and capability in building AR, VR, and AI-based technology, we want to ensure that the people of Timor Leste have access to world-class digital solutions, as well as expand their real social and economic impacts," he explained.
Furthermore, Mindstores as a commerce platform developer presents solutions that not only focus on transaction technology, but also ecosystem empowerment. Features such as logistics integration, digital wallets, and integrated product management systems are designed to provide an efficient shopping experience for consumers, as well as provide business tools that encourage MSMEs to advance to class. This approach is expected to be the foundation for the growth of a healthy, competitive, and long-term oriented e-commerce ecosystem in Timor Leste.
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This initiative also reflects WIR Group's commitment to not only focusing on technology development, but also on community empowerment through innovation. Ti-Oan Market will be equipped with operational support and digital education, ranging from training for local business actors to technical assistance after implementation. Thus, the digital transformation brought by WIR Group will not only create solutions, but also build people's capacity to utilize it.
As internet penetration increases and smartphone adoption in Timor Leste, the need for digital trading platforms will continue to grow. Through the presence of Ti-Oan Market, WIR Group targets to reach thousands of users in the early stages, as well as become a pioneer who opens the way for the transformation of the retail and trade sector in the country.
With this step, WIR Group through Mindstores strengthens its role as a pioneer of integrated digital solutions in Southeast Asia, as well as paves the way for cross-border collaboration to build a more inclusive and sustainable digital economy future.
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