GEKRAFS Encourages Creative Economy To Create Jobs: Human Idea Is The Main Asset

Chairman of OKK & Development of GEKRAFS DPP Region, Noval Abuzarr and CEO of Scarf Media / Daily Chair of GEKRAFS DPP, Temi Sumarlin (white hijab). (IST)

JAKARTA - The growth of the creative economy in Indonesia continues to show a positive trend. Based on data from the Ministry of Tourism and Creative Economy, in the last five years the creative economy sector has been able to create between 1 to 2.5 million jobs. The three main contributors that dominate are crafts, culinary and fashion, with contributions reaching 80 percent of the total labor absorption.

This strong push towards the creative economy sector is also part of the Asta Cita Presiden and Vice President Prabowo Subianto' Gibran Rakabuming Raka development agenda, which targets the creation of quality jobs.

Chairman of OKK & Development of the GEKRAFS DPP Region, Noval Abuzarr, emphasized the importance of the creative economy's role in national development. This was conveyed in the Creative Talks Road to Congress 1 GEKRAFS themed The Role of Illustrator and Fashion to Advance Creative Economy which was held in Jakarta, Thursday 10 July.

"The creative economy can provide jobs to many people. Indonesia must make creative economy the future because its resources are based on human ideas, and ideas never end," said Noval. According to him, a simple example of the creative economy is how a cup of home coffee can be worth much higher when packaged and promoted properly.

In the event, Noval was accompanied by CEO of Scarf Media as well as Daily Chair of the GEKRAFS DPP, Temi Sumarlin, and well-known illustrator Popomangun.

Four Steps To Increase The Competitiveness Of Creative Economy Actors

To support the growth of MSMEs and novice creative industry players, Noval provides four main tips:

Meanwhile, the Chairman of the Banom UMKM DPP GEKRAFS, Faizal Hermiansyah, added that the transformation of MSMEs towards the creative economy is an important step to achieve national economic independence.

"When the creative economy is integrated with MSMEs, local innovations are born that can compete in the global market," said Faizal.

Reknas 2025: GEKRAFS 1 Congress And SVARAVEST Festival

As part of efforts to strengthen the national creative ecosystem, GEKRAFS will hold a National Creative Rembuk (Reknas) 2025 on July 18, 2025 at GBK Baseball Field, Senayan, Jakarta.

This event will present two main agendas, namely the GEKRAFS 1 Congress and SVARAVEST, a music festival and MSMEs that will involve creative communities from all over Indonesia.

The first GEKRAFS Congress will be a historic momentum, with important agendas such as the general stage, the election of the first general chairman, as well as the preparation of the Articles of Association and Household Budget (AD/ART).