GIS Supports The Communication Workshop Of The Ministry Of SOEs, Utilizes AI To Optimize Social Media Communication

Photo: Doc. Cement Indonesia Group (SIG)

JAKARTA - In an effort to strengthen the role of communication in transparent and public-oriented corporate governance, the Ministry of State-Owned Enterprises (BUMN) organizes a Communication Workshop with the theme Communication Through Social Media Optimizing AI, which will be held on April 24-25, 2025 at the Palm Park Hotel, Surabaya, East Java.

The activity, which was attended by 125 participants from the communication function of SOEs, Young SOEs, as well as regional leaders from various regions in East Java, is a strategic step in accelerating the digitization of inclusive and accountable SOE communications.

As a state-owned company providing leading building material solutions in Indonesia that is adaptive to technological developments, PT Semen Indonesia (Persero) Tbk (SIG) supports the BUMN Ministry's initiative to utilize artificial intelligence technology (AI) to support communication activities, which is in line with Asta Cita Presiden Prabowo, namely strengthening human resource development (HR), science and technology.

GIS appreciates the Ministry of SOEs for initiating the AI Communications and Optimization Workshop in social media communication for BUMN employees. GIS believes that optimal use of AI can provide added value in building a positive image of the Company and supporting the achievement of greater strategic goals, especially in terms of communication on social media.

AI technology has brought significant changes in various aspects of life in today's modern era. With AI optimization, everyone can convey messages to the public in a more efficient and effective way.

Strengthening Capacity Through Field Materials And Practices

The first day the workshop was filled with intensive sessions with digital communication and technology experts, namely Putri Viola (National Spokesperson for the Ministry of SOEs), Teuku Gandawan Xasir, Reynaldi Francois (CEO Zando Agency & Co-Founder of Aico Community), and Grahita Muhammad (VP Communication PLN). Meanwhile, on the second day, the activity continued with a visit site to three strategic assets of BUMN, namely Pelni Surya Surabaya Group, Surabaya BUMN House, and PT Petrokimia Gresik for direct practice which will strengthen participants' ability to convey strategic communication messages from BUMN personnel to the public.

The Role Of Communication For The People And Asta Cita

Strengthening the communication function of SOEs is not only important for internal governance, but also plays a major role in conveying SOE programs, benefits, and sides to the wider community in line with Asta Cita Presiden Prabowo, namely the national development vision promoted by the Government of Indonesia.

In this context, transparent and participatory communication is expected to help increase information disclosure, increase people's trust in SOEs, and ensure that every policy and role of SOEs can be understood, accepted, and supervised by the public.