JAKARTA Human Resources (HR) are an important part that can boost the performance of corporate organizations.
Of course, improving the quality of human resources is absolutely necessary so that the company can achieve the expected target.
Therefore, PT Asuransi Tugu Pratama Indonesia Tbk (Tugu Insurance) carried out various HR development strategies to support the acceleration of the company's performance achievements
In managing human resources in Tugu Insurance, the strategy is carried out starting from the talent acquisition stage to making good and competitive remuneration strategies.
The Insurance Monument ensures the fulfillment of human resource needs through careful labor planning (manpower planning) and analyzes the need for sustainable human resources.
The recruitment process must also be right on target and supported by systems and technology that facilitate the process and provide the best experience for candidates.
In addition, Tugu Insurance also carries out a number of ways to improve the quality of its employees, including through reskilling and upskilling employees.
This program is also intended to achieve effectiveness in costs, namely making appropriate investments in the best talents, both in the recruitment process, training, and integrating employees.
Director of Finance and Corporate Services Tugu Insurance Emil Hakim said Tugu Insurance continues to strive to ensure that companies are able to compete in maintaining quality and high potential employees, so that they continue to be productive and stay in the company.
"We have carried out various programs to improve employee knowledge and expertise, and continue to instill company culture for business sustainability," he said.
The implementation of various HR strategies carried out by Tugu Insurance has had a direct impact on financial performance, which can be seen in the company's financial performance reports.
Direct impacts that can be seen, among others, in the last 3 years, there has been an increase in various parameters such as business income, underwriting results, investment returns, to an increase in operating profit beyond other incomes.
In addition, this strategy also has a positive impact on employee engagement levels, which are measured based on Engagement Score Survey at level 82 (out of 100), and indirectly also affect the successful implementation of Living Core Values (AKHLAK BUMN) at the Insurance Monument.
On the other hand, this strategy also succeeded in reducing the volume turnover rate, from 8.51 percent to 5.64 percent (December 2023 to December 2024).
The implementation of the HR management strategy carried out by Tugu Insurance also received recognition from external parties.
The Insurance Monument proved its achievements by obtaining a prestigious award at the Employee Experience Award held by Human Resources Online in Jakarta some time ago.
Human Resources Online (HRO) is part of the Lighthouse Independent Media which has existed since 2004 and has a focus and interest in the progress of human resources.
In addition to Indonesia, HRO has existence in various Asian countries, Singapore, Malaysia, Hong Kong, Thailand, Indonesia, and the Philippines in the 2025 Employee Experience Award, Tugu Insurance has succeeded in bringing home awards for the 'Best Onboarding Experience' category, which Emil Hakim received directly. This award is a form of appreciation to the Company which excels in creating positive experiences for its employees and focuses on four important basic pillars in creating positive experiences for employees, namely Leadership, Learning, Engagement, and Talent Acquisition.
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The assessment was carried out by professional HR practitioners as independent judges based on several indicators and divided into 4 parts, namely business challenge, strategy, impact & learning points.
Emil Hakim said that the 'Best Onboarding Experience' award is a form of Tugu Insurance's commitment to carrying out sustainable transformation to realize the spirit of Reaching New Heights which is the identity of the company.
"We hope that this achievement can continue to be maintained Tugu Insurance and we will always make improvements to increase positive employee experience, which will have a positive impact on all stakeholders," he concluded.
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