Collaborating With BTS As Brand Ambassador, KB Kookmin Strengthens Its Position In Indonesia

KB Kookmin Bank. (Photo: Special)

JAKARTA - The launch of an advertising campaign carried out by KB Kookmin in collaboration with BTS as its brand ambassador in December 2020, has made this South Korean bank emphasize its position in Indonesia. After the appearance of the ad was finished, according to a survey conducted by Nielsen, 71.56 percent or 7 out of 10 Indonesians had watched KB Kookmin's ad more than once.

"Through a survey that Nielsen has conducted, an aided brand recall value was obtained of 13.56 percent. This shows that the penetration carried out by KB Kookmin has a positive influence on the Indonesian people regarding the awareness of the KB Kookmin brand," said Jun-Hwan Park, Senior Manage KB Kookmin's Strategic Brand Department, in his statement, Monday, April 26.

Photo: Special

Aided brand recall itself is the ability of consumers to recognize a brand. The survey conducted was to present several brands from the banking sector engaged in similar industries. Which aims to identify the community's ability to recognize the brand.

"By cooperating with BTS as brand ambassadors in the advertisement, our focus on becoming stars and Indonesian financial partners was conveyed and went well. In addition, with the presence of KB Bukopin, we hope to make a positive contribution in the field of financial services in Indonesia," he said.

Kookmin's KB advertising campaign still gets a good reception from the Indonesian people. It can be seen that there are some comments on advertisements on Youtube, that you cannot take your eyes off TV every time the ad appears.

Netizens hope that the Bank KB Bukopin merger will benefit both countries, and they hope that in the future, Bank KB Kookmin can contribute to the development of financial services in Indonesia.

Until now, KB Kookmin's ad has now been watched more than 35 million times which can be watched on Youtube, Facebook and Instagram.

Photo: Special