Unique Campaign #WhatRemains Grant Thornton Indonesia Promotes Use Of Personal Care Products Wisely

Photo: Special

JAKARTA - Grant Thornton Indonesia has again shown its commitment to supporting environmental sustainability through CSR activities titled #WhatRemains. This year, the initiative being echoed is not only focused on waste management, but also invites the public to be wiser in carrying out daily consumption, especially related to personal care products, beauty, and daily necessities.

The rapidly growing industry of personal and beauty care products, as well as massive marketing through social media, has also increased the volume of this product waste. The Minderoo Foundation also reports that of the approximately 120 billion units of global cosmetic products, most of the waste produced is not recycled. This worsens environmental conditions, especially because these products are often difficult to decompose or contain harmful ingredients.

Head of Support Services Grant Thornton Indonesia, Mul Halimwidjaya in his remarks, expressed the importance of this event in the context of shared responsibility for sustainability. This year's CSR initiative from Grant Total Indonesia is different from previous years.

"As part of a series of CSR Day 2024 activities that last for approximately a month, we start with socialization through social media and encourage active participation from fellow employees of Grant total Indonesia, namely GT-Zens, through one of our main activities that includes collecting beauty products or used skin care products managed with our collaborative partners, to inspire a more responsible and wise lifestyle in consumption. Through these programs, we not only encourage recycling, but also inspire habit of being responsible in every layer of society, from small habits at home to wiser consumption patterns," said Mul Halimwidjaya, quoted Tuesday, November 5.

As part of a series of CSR Day 2024 activities that lasted for approximately a month, Grant Thornton Indonesia started with announcements via social media and email, followed by socialization that encouraged active participation of employees and the community. This activity includes the collection of beauty products or personal care products that are not used to be managed by collaborative partners. This event ended with talk shows with Jessica Halim, Demibumi Co-Founder, and Santi Novianti, Co-Founder & PR Director of Kertabumi Recycling Center, which discussed the importance of consumption wisely and waste management.

In a talk show session, Jessica Halim, Co-Founder of Demibumi, highlighted the importance of environmentally friendly habits that are often neglected in households.

"We at home have 5 special trash bins to sort out different types of waste. This system does require a high commitment, and one of the main challenges is to ensure that families remain consistent. All family members, including children, are involved and aware of managing waste this is like being a 'drain police'. This is not an easy matter, however, with awareness and tolerance, over time this habit can become a natural thing. We want to show that small changes at home can bring real benefits, can even generate profits," said Jessica.

Meanwhile, Santi Novianti, Co-Founder and PR Director of the Kertabumi Recycling Center, added about the community's important role in waste management.

"People can start from the simplest things, such as sorting waste at home. This habit allows waste banks to reprocess or recycle, so that waste is not wasted. It is very important for all of us to appreciate the work of scavengers who help reduce waste in our environment. Although there is no visible difference between men and women in environmental awareness, women tend to care more about household waste on a daily basis. This is a small, but very important habit, because Indonesia is already in a waste emergency condition. With this step, we hope that GT-Zens can start acting from small things at home, "explained Santi.

Since the beginning of this campaign, Grant Thornton Indonesia has managed to collect 89.2 kg of garbage consisting of 1,726 products used for personal care products. Of this amount, currently the Kertabumi Recycling Center has succeeded in recycling more than 30 percent, which is expected to have a positive impact on the environment while at the same time raising awareness about sustainable waste management.

"Through the #WhatRemains initiative, Grant Thornton Indonesia hopes to continue to encourage awareness and real action in protecting the environment. Starting from small steps in everyday life to active participation in the sustainability program at the community level, we want to inspire continuous positive changes. Seeing the enthusiasm of our employees (GT-Zens), we hope that this activity in the future can become a routine program as a manifestation of Grantdia Indonesia's real commitment to supporting sustainability programs," concluded Mul Halimwidjaya.