Fulfill All Requirements, Indomie Named Global Halal Brand 2024

Director of IHATEC Marketing Research Evrin Lutfika handed over the Global Halal Brand 2024 to the Chairman of the Indofood Group Halal Secretariat Agus Suprapta. (Photo: Special)

JAKARTA - Indomie produced by PT Indofood CBP Sukses Makmur Tbk (Indofood CBP) was named Global Halal Brand 2024 in the instant noodle category.

This award was given at the Top Halal Award 2024 organized by IHATEC Marketing Research. The Top Halal Award is a prestigious award given to companies or brands by occupying the top position in the Top Halal Index survey, which assesses halal products in the global market.

The award was handed over by IHATEC Marketing Research Director Evrin Lutfika, to the Chairman of the Indofood Group Halal Secretariat Agus Suprapta, who represented Indomie.

Ervin said the goal of the Top Halal Award is to motivate companies to make halal their main advantage and assist consumers in choosing reliable and quality halal brands.

"This year is the first time IHATEC has awarded the Global Halal Brand for categories such as instant noodles, candy, powdered coffee, nuts, cafes and Cosmetics," he said.

Agus stated that his pride for the global recognition received by Indomie as a halal brand that is not only popular in Indonesia, but also liked in many countries. This award is a form of love from Indomie fans around the world.

"This will be an encouragement for us to continue to innovate and provide the best halal products to consumers," he said.

It is known that the Top Halal Award 2024, based on a survey conducted by the IHATEC in August 2024, involved respondents from 27 countries outside Indonesia. Including 12 countries in Asia, 8 countries in Europe and Turkey, the United States, Brazil, Australia, New Zealand, Nigeria and South Africa. The survey was conducted online, asking about halal products from Indonesia that are best known and interested in the global market.

The Global Halal Brand award is based on two main elements: brand and halal elements. The brand element includes three parameters, namely halal brand awareness (halal brand awareness), halal brand use (the last halal brand to be purchased) and future attention (halal brands to be purchased in the future). Meanwhile, halal elements measure the level of consumer confidence in the halalness of the products they last bought.

According to Agus, PT Indofood CBP Sukses Makmur Tbk ensures that all food products it produces. Including, Indomie has met the halal requirements set by the government and the Indonesian Ulema Council (MUI).

Indofood has obtained a Halal Certificate and implemented a strict Halal Product Guarantee System to ensure that all processes, from raw materials to distribution, are in accordance with halal standards.

The Global Halal Brand award strengthens Indomie's position as one of the global brands that is not only popular in various countries, but is also recognized for its quality and halalness by world consumers.