Digital Transformation Of Central Kalimantan Bank In 63rd Anniversary, More Than Just A New Logo

Bank Kalteng's birthday was marked by the introduction of a new logo. (IST)

JAKARTA - A long journey has been passed by Bank Kalteng. Marking the 63rd Anniversary was introduced a new logo with deep meaning and long reach forward.

Bank Kalteng is now 63 years old, a long enough age for a business to exist, and even continue to grow year after year. This growth is marked by the widespread reach of Central Kalimantan Bank services spread across 14 regencies/cities throughout Central Kalimantan with a total of 108 office networks and the distribution of electronic banking terminals (ATM/CDM/CRM) as many as 254 units throughout Central Kalimantan so that the total network is 361 networks (as of September 2024).

Positive performance trends are also reflected in Bank Kalteng's financial performance which grew from 2023 to September 2024. On a year on year (yoy) basis, Bank Kalteng's total assets grew by 25.92% or Rp18.5 T and have reached 108.18% of the target, lending grew by 12.19% compared to 2023 or distributed by Rp10.4 T, with a higher working capital loan percentage of 18.58% compared to the previous year, and Third Party Funds (DPK) grew 23.22% from the previous year or Rp13.3 T higher by 13.7% higher than the target.

The celebration of Bank Kalteng's birthday this year is not only a reflection of a long journey in building the regional economy since 1961, because the theme of this year's Go Digital Service Transformation' is a major step towards a future that leads to the transformation of digital products and services, to the initial introduction to the new company's identity.

New Logo

Bank Kalteng launched a new logo on the Peak Night of the celebration of the 63rd Anniversary of Bank Kalteng in Switzerland-Belhotel Danum Palangka Raya on Tuesday 29 October, the procession was carried out directly by Muhamad Katma F Dirun as the Acting Regional Secretary of Central Kalimantan Province, commissioners and directors of PT Bank Kalteng and other administrators. The launching of this new logo is intended to introduce the wider community, the new logo of Bank Kalteng which will be effective by 2025.

Plt. President Director of Bank Kalteng, Maslipansyah, revealed that this change is not just a visual, but a real step to provide more sophisticated and relevant banking services to the needs of the community today. This logo reflects our character, ability, and hope to continue to innovate. Bank Kalteng wants to continue to act as a driving force for the regional economy while embracing digital technology in every aspect of its services, "he said

This new logo holds a deep philosophy, inspired by the Tinggang Bird, a typical icon of Kalimantan. This bird not only symbolizes leadership and authority, but also implies loyalty, beauty, as well as prosperity for the region and its people. The color elements that become the new identity of Bank Kalteng reflect the firmness (black), courage (red), hope (green), positive energy (yellow), peace (qu), Through this philosophy, Bank Kalteng is determined to present a service full of firmness and courage in taking steps forward, positive energy in change, and hope, peace, and wisdom for a brighter future.

The main message of the introduction of this new logo is of course also to give a statement to the public that Bank Kalteng is changing. Our work culture will change for the better, agile, productive and of course adaptive. With this new and more dynamic logo, business processes such as credit and various services of our services will also be better, showing that we are militant people," said Maslipansyah.