Sido Muncul Gandeng Anak DI Pandjaitan Jadi Bintang Advertisement

Photo: Special

JAKARTA - One of the children of the Revolutionary Hero Major General TNI in Pandjaitan, Catherine became an inspiration for PT Industri Jamu and Pharmacy Sido Muncul Tbk (SIDO) to bring humanitarian messages through advertisements.

"In this modern era, messages of goodness and humanity can be conveyed through various media, one of which is advertising. Ads not only function as a promotional tool, but also as an effective platform to spread positive values to the public," said Director of Sido Muncul Irwan Hidayat in a written statement, quoted Tuesday, October 22.

From this sincerity, Irwan Hidayat was inspired to collaborate with Catherine to become the latest advertising star for the Tolak Linu product, which conveyed a humanitarian message.

Through this collaboration, Sido Muncul tries to invite the public not to easily hate and learn to forgive. I see his spirit to sincerely forgive. So broad his heart can forgive all the perpetrators because by forgiveness his life becomes peaceful and happy, "explained Irwan Hidayat.

In fact, continued Irwan, Catherine was able to establish a good relationship with the families of the perpetrators of the murder of her father when they came to apologize to her. Family vacation package

From there, I was moved to contact Catherine in the hope that she could work together in conveying humanitarian messages. Moreover, in society where there are still frequent conflicts, both in social, political, and family circles, it is important to remind them not to hate and be able to forgive each other," explained Irwan again.

With this collaboration, Irwan Hidayat hopes that this ad show will make people not easily hate and can forgive each other.

In my opinion, there is no future without forgiveness and I think forgiveness is more than love. Loving without forgiveness in my opinion there is no future," Irwan Hidayat.

Irwan Hidayat explained, the idea of making an advertisement with the theme 'Forgiving' actually existed for a long time.

Meanwhile, Catherine Pandjaitan admitted that she was worried when she was contacted for the first time by Irwan Hidayat. However, Catherine finally welcomed this goodwill.

"I feel this is God's way of using me in spreading the message of peace," Catherine said.

The 77-year-old said that at first it was not easy to forgive, especially when she witnessed firsthand the heartbreaking events at a very young age.

However, after decades of reflection and seeking peace within him, he found that forgiveness is the key to advancing and creating a better future.

For Catherine, forgiveness is a way to stop the cycle of hatred that will only damage the lives of the next generation.

"If I continue to hate, I treat my child with hatred every day. If later I am called God, then my son brings the hate story to his children again, to his grandson, to his great-grandson and continues to be brought back to his friends, what will the Indonesian people be?" said Catherine.