JAKARTA - The COVID-19 pandemic has affected several behavioral patterns of consumers or society. They are required to be able to adapt to changes in new habits or familiar with the term new normal. The provision of physical distancing in various places has made many people switch to using mobile-based applications for transactions.
This is a major factor in increasing application use, especially in the digital payment feature. With this motivation, the property company owned by the late conglomerate Eka Tjipta Widjaja has introduced OneSmile, an integrated smartphone application designed to optimize the quality of life for BSD City residents.
Chief Transformation Officer of Sinar Mas Land, Mulyawan Gani said, OneSmile is an application specially designed by Sinar Mas Land as a means of liaising between developers and customers through the application of information technology. Sinar Mas Land as a developer at BSD City hopes that with OneSmile, this application will help BSD City to better understand the needs of residents.
"The mobile application specifically for BSD City residents has a billing feature, to view detailed billing information, and in the future, direct transactions for Environmental Maintenance Fee (IPL) payments and water bills", said Mulyawan, in a written statement, quoted by VOI, Tuesday 6 April.
There is also a community forum feature for residents to interact with all BSD City cluster residents. This latest version of the OneSmile application also features a loyalty program where people can collect points from every transaction made and can be exchanged with several merchants in BSD City.
"Through the market feature, OneSmile also wants to interact with various home businesses (owned by residents) or MSMEs, so that it is expected to increase their income and expand their business network", he explained.
Mulyawan further explained that the presence of this digital platform was motivated by the commitment of the company to continue to improve comfort and convenience for consumers in doing digital activities.
"The OneSmile application is expected to facilitate the activities of BSD City residents, both those who live in dwellings in the form of landed houses, apartment units, and built shophouses", he said.
Residents can enjoy accurate information sharing and business development by bringing together potential sellers and buyers in the BSD City area. This application can be downloaded both on the Apple App Store and Google Playstore from an Android smartphone.
"OneSmile, as a digital product from Sinar Mas Land, will make offline and online transactions in the BSD City ecosystem more integrated", he said.
Before releasing the OneSmile application, Sinar Mas Land this year has also expanded its wings to prop tech services. This digital-based service makes it easier for potential buyers and investors to get products that suit their needs, one of which is through ecatalog.sinarmasland.com.
Through this site, consumers can see all property products at Sinar Mas Land, complete with unit availability, prices, property features, and a 360-degree view.
This sophistication is also part of Sinar Mas Land's efforts to transform BSD City as the first integrated smart digital city in Indonesia. In terms of development, Sinar Mas Land also continues to build a digital-based area, namely the Digital Hub.
"The area that dreams of becoming Indonesia's Silicon Valley was developed on an area of 26 hectares. This development is aimed at communities, educational institutions, startup companies, and multinational companies related to technology and digital fields", he explained.
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