Digitalization Of Distribution Paths For MSME Actors

Digital Transactions (Photo: Unsplash)

JAKARTA - The Indonesian Vegetable and Fruit Exporters Association (AESBI) said digital transactions shortened distribution lines for micro, small and medium enterprises (MSMEs) such as vegetable and fruit businesses, to achieve consumers or end users.

"Digital transactions in Indonesia are quite fast, where now from sources they can sell the results directly to end users," said AESBI Chairman Sandy Widjaja quoting Antara.

Sandy said digital transactions caused a reduction in supply to a higher price than before the digitalization of transactions.

"For exporters, it becomes an extra job to find competitive products to export," he said.

In addition, he said the use of the Quick Response Code Indonesian Standard (QRIS) in digital transactions helped accelerate the occurrence of payment systems.

"We are goods that are easily damaged and need a lot of attention, with a system of encoding all goods that are easily damaged, we must receive priority and full attention without having to store goods that can rot because of the old queue or placed in the sun," he also said.

Practitioner and President Director of PT Trans Digital Cemerlang (TDC) Indra said that currently his party is developing an Online Bank Payment Point (PPOB), namely an online payment system by utilizing banking facilities, including electricity payments, BPJS, air PDAM, telephone, credit, internet, data packages, insurance, credit cards, and multi finance.

The more useful it is, the easier it is to use and the freer, the more popular it will be. Digital transactions are a necessity, whether they like it or not, the more digital the Indonesian economy will be," he said.

According to Indra, the lack of insight and literacy still makes the public, especially business actors, still afraid to use the digital application.

For this reason, education and financial consultation assistance to MSMEs are important, especially in the preparation of quality financial reports.

It is hoped that companies conducting digital financial assistance and consultations already have ISO 9001: 2015 concerning quality management, ISO 37001:2016 concerning Anti-Bribery Management Systems, and ISO 27001:2022 regarding Information Security Systems.