JAKARTA - PT Bank Pembangunan Daerah Jawa Barat dan Banten Tbk (bank bjb) encourages the use of digital banking services through the FLEX-CON event, an event that combines the creative industry and lifestyle.
"Through FLEX-CON, bank bjb is closer to the relevant market segment, especially young people and creative industry fans, by introducing easy digital transactions through bank bjb Debit Cards and bank bjb DIGI applications," said bank Corporate Secretary bjb Widi Hartoto in a statement in Jakarta, quoted from Antara, Saturday, October 5.
FLEX-CON stands for Fashion, Lifestyle, Entertainment and Experience, which represents the essence of this event.
In addition, "flex" which means showing something in a positive way is also part of the event philosophy, where participants can display value and creativity.
The event not only featured local brands, but also provided a rich experience of creativity by combining elements of fashion, music and lifestyle.
FLEX-CON took place on October 4-6 2024 at Paris Van Java (PVJ) Bandung and became a forum for more than 70 local fashion brands, 20 local food tenants, as well as performances from musicians such as Ali, Batavia Collective, Rub of Rub, Theaturcane, Namoy Culture and The Jazz Trio.
FLEX-CON visitors are expected to easily make payments in various tenants, ranging from fashion to food, without the need to bring cash (cashless).
To encourage the use of digital banking services, bank bjb provides discounts that apply specifically to visitors who make payments using the DIGI application bank bjb.
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In this event, bank bjb also provides a convenient and easy transaction experience for visitors, the majority of whom are young people who are accustomed to digital technology.
With various attractive promos and activities involving digital transactions, bank bjb hopes to further strengthen its brand among FLEX-CON visitors.
In addition to increasing awareness of its digital services, bank bjb is also committed to supporting an inclusive digital ecosystem, especially in the creative industry and lifestyle sectors.
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