JOYDAY's Business Strategy Innovation Reaches Closer Consumers

Photo: Special

JAKARTA - The Central Statistics Agency (BPS) reported Indonesia's economic growth of 5.05 percent year-on-year (yoy) in the second quarter of 2024, when compared to the first quarter of 2024, or quarter to quarter (qtq) grew by 3.79 (percent).

One of the components contributing to the contribution of economic growth is household consumption, which is 54.53 percent. The improvement in the current condition of economic growth has been able to encourage PT Yili Indonesia Dairy (YILI) as a producer of JEYDAY ice cream in carrying out new business innovations to reach Indonesian consumers more widely, namely through the JOYDAY Hawker program.

JOYDAY Hawker is YILI's new business strategy to have direct relationships with consumers and makes it easier for consumers to get JAYDAY ice cream products more easily without having to leave the house.

President Director of PT Yili Indonesia Dairy, Yu Miao, said that the presence of hawkers helps consumers to enjoy JAYDAY's ice cream more easily without having to leave the house.

"Of course this is one of the interesting points we offer to consumers. Currently, JOYDAY already has more than 1,500 hawkers spread throughout Indonesia. We are also working with more than 700 depots that will help us in providing products that will be marketed by hawkers. With this strategy, JOYDAY's ice cream sales are able to increase by about 3 percent and we hope this achievement can continue to improve in the future," he said, in a written statement, Thursday, October 3.

In Indonesia, PT Yili Indonesia Dairy is also the first ice cream company in Indonesia to receive a Risk Management Program (PMR) certification from the POM of the Republic of Indonesia. All variants of JOYDAY products have been registered with the POM of the Republic of Indonesia and have been certified HALAL in the list of Halal Product Guarantee Organizers Agency (BPJPH).

"We hope that our business strategy will not only have a positive effect on our ice cream brand. We want the real impact to be felt by the Indonesian people, both as easy as possible to find JYDAY ice cream products to open job opportunities that can help improve the local economy. Of course, we will continue to innovate on the products and services we provide. Support and input from consumers will be our consideration to be better," concluded Yu Miao.