Encourage Young Generations To Manage Finances Smartly, Superbanks And KakaoBank Launch First Collaboration

Photo: Doc. Superbank

JAKARTA - Superbank launched the 'Wujudkan Dreammu ke Korea' program in collaboration with KakaoBank, South Korea's largest digital bank as well as Superbank shareholders. This program is the first strategic collaboration between banks and digital services for Indonesia and South Korea, which invites customers to be smart in managing finances through complete and flexible Superbank deposit products.

This program also provides an opportunity for customers to win flight vouchers for Jakarta-Seoul round-trip and the main prize in the form of tickets that K-pop fans are really after, namely tickets for the Melon Music Awards (MMA) 2024, the most prestigious music award event in South Korea. For the first time, this MMA ticket will be available to foreign visitors, making it a very rare and special opportunity for the winners.

This program runs from August 22 to November 22, 2024, and is open to all Superbank customers who open deposits and maintain a minimum balance of IDR 500,000. Winners will be drawn each week with a total of 91 winners will get round-trip ticket vouchers to Seoul, and the top 10 winners will get vouchers for 2 round-trip tickets to Seoul and attend the 2024 MMA. The main prize draw will take place on October 18, 2024.

"We understand that the younger generation in Indonesia has many aspirations, but often do not have good financial management skills. This is also in line with OJK data which shows that Gen Z's financial literacy level is still below the millennial generation. Through interesting programs such as 'Wujudkan Dreammu ke Korea', we hope to help them manage finances and invest easily and safely through deposits, as well as provide added value for customers who want to visit South Korea, "explained Superbank Chief Business Officer, Sukiwan, in his statement, Thursday, September 19.

The Superbank Deposit offers high interest rates of up to 7.5 percent per year with a flexible tenor ranging from 7 days to 1 year. Customers can easily open direct deposits from the Superbank application with a minimum balance starting at IDR 500,000.

Jung Hee Ko, KakaoBank's Chief Strategy Officer is very enthusiastic about collaborating with Superbank to provide this unique experience. This program not only offers opportunities to explore Seoul, but also feels the K-pop culture directly at the 2024 Melon Music Awards, an event that is very exclusive and coveted by K-pop fans around the world.

"The winners who get MMA tickets are very lucky because they get access to the most prestigious and most searched music shows in South Korea," he explained.

This program is a form of Superbank's appreciation to its customers for the extraordinary support that has helped Superbank reach 1 million subscribers last August, or less than 2 months since the widespread launch of the application. In addition, this program also strengthens ecosystem support from shareholders such as KakaoBank for sustainable business growth in Indonesia.