DOOH's Financial Performance Increases Significantly: Profit Grows 61.5 Percent In The Second Quarter Of 2024

Photo: Doc. PT Era Media Sejahtera, Tbk (DOOH)

JAKARTA - PT Era Media Sejahtera, Tbk (DOOH) proudly announced solid performance achievements in the second quarter of 2024. The company recorded a significant increase in gross profit of 61.5 percent to IDR 14.018 billion from IDR 8.679 billion in the same period in 2023.

Net profit also increased by 39.46 percent to IDR 5.457 billion compared to IDR 3.913 billion in the same period the previous year.

In addition, the company's total assets reached Rp239.407 billion, an increase of 2.10 percent from the position at the end of 2023 of Rp234.476 billion. Equity also showed growth of 2.51 percent to Rp222.342 billion, signaling strong financial stability and greater capacity to support future expansion.

President Director of PT Era Media Sejahtera Tbk, Vicktor Aritonang, stated, in this era of advertising full of innovation, a solid foundation and careful preparation are needed.

"Therefore, in the first two quarters of this year, we focus on strengthening the foundation as an advertising media that has been listed on the stock exchange in order to increase competitive competitive competitiveness with our own uniqueness," said Vicktor, in a written statement, Wednesday, August 14.

As part of a strategy to continue to innovate and improve service quality, PT Era Media Sejahtera, Tbk has collaborated with various parties, including OpenIn and PT Integration Transit Jakarta (ITJ). Collaboration with OpenIn allows companies to provide precision and predictive marketing metrics related to advertising locations, as well as provide real-time campaign reporting services to clients.

Meanwhile, the collaboration with PT Integration Transit Jakarta aims to develop and manage the billboard media in the TOD (Transit Oriented Development) Area. In addition, the company is also developing Artificial Intelligence (AI) technology embedded in CCTV on KRL TV, which serves to capture audience responses to advertisement shows in train carriages.

This development will continue with the implementation of Augmented Reality (AR) on other media assets such as digital haphazard, which allows direct interaction with audiences through sophisticated avatars.

"In the future, we will continue to invest in technology and innovation that can increase the effectiveness of our advertising campaign, while strengthening our position as a major player in the digital advertising industry," added Vicktor Aritonang.

With solid financial performance and innovative strategies implemented, PT Era Media Sejahtera, Tbk is optimistic that it can continue to grow and provide sustainable added value for shareholders and other stakeholders.