PT Bank Negara Indonesia (Persero) Tbk targets total transactions of more than IDR 1 trillion at the 2024 BNI Expo at ICE BSD City from Friday 2 August to Sunday 4 August.
"We are targeting all transactions, bookings, and all kinds of things to be Rp. 1 trillion more," said BNI Consumer Segment Division Head Sri Indira in Jakarta, quoted from Antara, Wednesday, July 31.
To achieve this target, his party seeks to provide convenience for visitors to meet their needs, starting from automotive products, property, travel and tours, fashion, crafts, as well as food and drinks.
He also stated that this was one of the advantages of organizing the BNI Expo 2024, which is a series of BNI's 78th anniversary events, compared to other similar events.
"If you look at it, other expos are monoline, for example expo for housing or special cars, but at BNI Expo various kinds of needs can be obtained by customers," said Indira.
He said that his party presented 21 car brands, three motorcycle brands, 22 property developers, 14 travel agents, five airlines, six electronic tenants and gadgets, 24 fashion and beauty tenants, and various other tenants.
Pihaknya pun mencatat bahwa hingga kini, terdapat 94 ribu partisipan yang telah mendaftar pada tautan https://regis.bniexpo2024.com untuk mengunjungi ajang tersebut, jauh melebihi target awal yang hanya 40 ribu pengunjung.
Not only to facilitate customers in meeting their needs, Indira said that the event was also aimed at increasing the use of super apps wondr by BNI.
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He said that now the application users have reached 1.4 million. This number is expected to increase to 11 million users by the end of the year.
"Various exhibitions and transaction promos are strategies (to increase the use of wondr by BNI), including this BNI Expo," he added.
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