Towards A New Era: ASDP Increases Security And Ease Of Crossing Services Through Ferizy Digitization

Photo: Doc. ASDP

PT ASDP Indonesia Ferry (Persero) continues to innovate by accelerating digitization of services, including booking online tickets on the ferry application and the trip.ferizy.com website, and implementing ship fleet management to optimize convenience and more convenience for passengers.

In the first half of 2024, ASDP recorded significant achievements by serving 5.89 million passengers and 11.42 million vehicles, thanks to the implementation of digitalization in 33 ports throughout Indonesia which facilitates access and crossing service transactions.

ASDP Corporate Secretary Shelvy Arifin revealed that service digitization is one of the company's top priorities in increasing customer operational efficiency and satisfaction. Management is committed to providing excellent service, especially the smooth access to crossing transportation and convenience of service users to ensure that the public interest is well served.

"For example, the digital transformation we carry out not only increases productivity, but also provides experience by providing convenience in purchasing ferry tickets anywhere and anytime," he said, in a written statement, Friday, July 26.

One of ASDP's main innovations has been implemented in 33 ports. With this system, passengers can order tickets easily and quickly without having to queue at the counter. This digitization has even penetrated Eastern Indonesia, where in early July 2024 5 ports have been digitized, namely Bolok-Kupang Port, Larantuka-Flores Port, Aimere-Ngada Port, Kalabahi-Pulau Alor, and Waingapu-Sumba Port.

On Thursday, July 18, tickets for ferry trips through the Bira-Pamatata route connecting Makasar and Selayar were also purchased online. With this application, it is hoped that it can facilitate community mobilization and regional logistics.

In addition, ASDP also introduces digitization in its various operational aspects. For example, the use of technology for ship fleet management, real-time port conditions monitoring, and more efficient logistics management. This technology helps ASDP optimize travel routes, reduce operating costs, and ensure passenger safety and security.

"The current implementation of ship management has used a fleet monitoring application, where the acquisition data is much faster and more organized. We hope that our data is processed into information and that information can become an operational decision," said Shelvy again.

Digitalization also has a positive impact on ASDP's business efficiency. With the increase in service user production, ASDP recorded consolidated revenue of IDR 2.560 trillion in the first semester of 2024, an increase of 9 percent compared to the same period the previous year. The profit recorded also reached IDR 356 billion, showing the effectiveness of various digital innovations implemented.

"As a form of our commitment to connect society and the market, we will continue to expand and develop digital initiatives to ensure the optimization of excellent service," he explained.

ASDP is also committed to continuing to improve service quality through future evaluation and response to customer aspirations, such as the procurement of access bridges that connect ASDP's main and regular terminals in Merak and Bakauheni, which provide more comfort for service users who walk without the need to pass the usual route through vehicles.

"We always try to listen and understand the needs of our customers. Digitalization is one of our ways to ensure that the services we provide are always relevant and satisfying," Shelvy stressed.

With these innovative steps, ASDP not only increases efficiency and productivity, but also sets new standards in crossing services in Indonesia. The digital transformation carried out by ASDP is expected to continue to have a positive impact on the industry and the national economy.