Maybank Trade ID Officially Launched, New Playground Investing

Photo: Doc. Maybank Sekuritas

JAKARTA - PT Maybank Sekuritas Indonesia (Maybank Sekuritas) announced the launch of their latest online trading application, Maybank Trade ID. This latest version will be available to the public starting today, Wednesday 10 July on the App Store and Play Store.

Wilianto Ie, President Director of Maybank Sekuritas, stated at this event that for more than 30 years in the Indonesian capital market, Maybank Sekuritas was the leading institutional stock broker in Indonesia.

Therefore, Maybank Sekuritas controls 7.4 percent of the market share equity brokerage in Indonesia and is ranked 2nd in 2023 based on value. However, with the increasing number of retail customers in Indonesia, Maybank Sekuritas sees the importance of providing more up-to-date application services with retail customers' needs.

The Maybank Trade ID, which was launched today, not only has different skin from the previous Maybank Trade ID Classic, but we have also curated the innovative features needed by our retail customers, "explained Wilianto.

Unlike the Maybank Trade ID Classic application, which has been in Indonesia for approximately 14 years, the latest Maybank Trade ID has a UI UX which is more fun to be explored by customers, therefore in this launch they carry the theme 'New Ground Layground' to invest. The appearance and theme presented are also adjusted to the segment that Maybank Sekuritas wants to target.

"With this in-house-developed application, we want to target the mass-affluent and affluent market segments, which are dominated by millennials," explained Gerry Immanuel, Product Development Lead Maybank Sekuritas.

Development this time we focused on a fresher look change and also brought innovative features such as price alert, biometric login, push notice, and insight & news. Our market share is also dominated by beginners, so we added some fundamental and technical features that can help their investment decisions," continued Gerry.

The features in Maybank Trade ID include:

a. Price alert: Customers will be notified if the price of a stock has reached the desired level without having to be monitored at any time.

b. Smart order: Customers can order buying and selling orders to be run automatically by entering an investment strategy that has been personally regulated.

c. Quick input buy: Quantity counting features when you want to make purchase transactions based on the percentage of cash owned by customers.

d. Insight & news: A comprehensive research report from the regional research team and the latest news that can be used as a reference for customer investment strategies.

Gerry added that some of these features have been curated to make it easier for their market share to invest without having to be monitored all the time, because they tend to have other activities in their daily lives.

"In line with the M25+ strategy from the Maybank Group, Maybank Sekuritas always focuses on customer needs and accelerates the latest digitalization and technology, so that it can provide sustainable services and products for the community," concluded Wilianto.