BNI Launches TapCash Special Edition 'Blackpink The Game'

Photo: Doc. Antara

JAKARTA - PT Bank Negara Indonesia (Persero) Tbk or BNI launched a special edition of TapCash electronic card with the theme K-Pop, namely Blackpink the Game.

The edition is a continuation of the previous special K-Pop edition, including the special edition of NCT 127, NCT Dream, Super Junior, Red Velvet in 2023 and TapCash NCT WayV in May 2024.

"With this collaboration, we hope to make TapCash not only a collector item, but also a cashless payment tool that is always used in daily activities," said BNI's SEVP Retail Digital Solution Rian Eriana Kaslan in a statement in Jakarta, quoted from Antara, Sunday, June 30.

BNI is working with Takeone Company, a South Korean agency company that holds the official Blackpink the Game product license from YG Entertainment.

BNI TapCash special edition of Blackpink the Game is printed in four designs and is an official licensed official product with a photo of Blackpink the Game.

On the back of the TapCash starter pack this special design is equipped with Exclusive Holograms and Official Signatures of all Blackpink members namely Jisoo, Jennie, Rose and Lisa as markers of product authenticity.

Currently, the number of BNI TapCash circulating in the wider community has reached at least 13 million cards. With the launch of this special Blackpink the Game TapCash card, BNI hopes to attract public interest so that the circulation of TapCash becomes even more lively.

After launching BNI TapCash Blackpink the Game, BNI will also hold post-event activities for Blink Indonesia such as Fanbase Gathering, Cover Dance Competition, Cover Songs Competition, and other interesting events.

Rian said the launch of the TapCash Blackpink the Game was part of a series of events to welcome the 78th BNI Anniversary (HUT) which falls on July 5, 2024.

BNI in collaboration with Alfa Group, in this case Alfamart, Alfamidi and Dan Dan as BNI's official retail sales partner TapCash special edition Blackpink the Game.

To make it easier for users to fill in TapCash balances, TapCash owners can top up balances through BNI Mobile Banking applications, BNI ATMs, Alfamart, Alfamidi, Dan Dan, Indomaret, as well as e-commerce such as Tokopedia, Shopee, Blibli, as well as through Gojek and LinkAja applications.

"Hopefully this collaboration will provide benefits to all parties," said Rian.