Fintech Companies Asked Not Only To Be Business-oriented

Director of Marketing, Communication & Community Development of the Indonesian Fintech Association (AFTECH) Abynprima Rizki. (Photo: Doc. Antara)

JAKARTA - Director of Marketing, Communication & Community Development of the Indonesian Fintech Association (AFTECH) Abynprima Rizki asked financial technology companies (fintech) not only to be business-oriented, but also to prioritize social impact from the company's activities.

"We at AFTECH are excited to always prioritize social impact. I am sure that friends in the industry also have the same spirit," said Abynprima Rizki at the launch of the CoinWorks 2023 Impact Report in Jakarta, quoted from Antara, Wednesday, June 20.

He said that one of the social impacts that fintech companies can provide is to increase public financial literacy and inclusion, especially MSME actors.

According to him, it is currently important to prioritize education and literacy and create financial innovations that are inclusive and responsible for business actors who are the backbone of the Indonesian economy, with a contribution of 61 percent to the national GDP and a labor absorption rate of 97 percent.

"How can we all in the industry have a main focus on developing MSMEs to be stronger, more qualified for a better Indonesian economy," said Abynprima.

Not only for MSME players, he continued, financial education by fintech companies can also provide social impacts to form consumers to become responsible and intelligent individuals in using financial products accompanied by good planning.

He also always urges the public not to be tempted by the lure of various illegal online loans offering instant funding services.

"Again, education about financial technology is important, so how to create responsible consumers," said Abynprima.

In addition to increasing financial literacy, he stated that trust in the use of various fintech or digital trust products and services also needs to be strengthened.

He said that this was important because without digital trust, the fintech industry would not develop.

"Strengthening the word governance that is responsible, then also strengthening infrastructure including security, all of which are important factors in increasing the digital trust of fintech products in the community," added Abynprima.