Ministry Of Trade: The Metemic Application Business Model Is Not In Accordance With Indonesian Rules

Director General of Domestic Trade of the Ministry of Trade, Isy Karim (Photo: Mery Handayani/VOI)

JAKARTA - The Director General of Domestic Trade at the Ministry of Trade, Isy Karim, said that the Chinese application business model, Temu, also did not match the domestic trade policy.

Isy explained this because the application supplies goods from factories to customers or factory to customers directly.

"That's against PP 29 of 2021. So if every activity from the factory to consumer must have an intermediary, there must be a distributor. So it can't be done directly from the factory to consumers," he said when met at the Ministry of Trade, Jakarta, Wednesday, June 19.

Isy said that until now the Ministry of Trade has not issued an operating permit for the Temu application as an e-commerce application in Indonesia.

"Until now there is no permit, we will continue to monitor it intensely," said Isy.

Furthermore, Isy said that his party had also checked with the Ministry of Communication and Information (Kominfo), not encountered for permission from the application.

"The findings actually haven't registered with us, I've also checked with the Kominfo yet," he said.

For your information, the Temu application is in the spotlight after the Minister of Cooperatives and SMEs Teten Masduki saw a signal of the threat of entry of the Chinese application to Indonesia. He considered that if the application entered, it could disrupt the MSME product market.