Hero Supermarket Introduces Various Korean Food And Culture Through Korean Fair

Photo: Doc. Hero Supermarket

JAKARTA - In the last two decades, Korean culture has grown rapidly and expands globally, creating a phenomenon known as Korean Wave or Hallyu. This phenomenon has had a major influence that has encouraged the Indonesian people to adopt products and enjoy various aspects of culture and entertainment from South Korea.

From a survey conducted by Snapcart in Indonesia, as many as 87 percent of respondents enjoyed all forms of culture and entertainment from Korea, and 51 percent liked Korean foods.

Responding to this phenomenon, Hero Supermarket is supported by the Korea Agro - Trade Center, Government Agency of The Republic of Korea presents the Korean Fair which will be held on June 17 - 23, 2024 at Puri Indah Mall which provides more than 1000 Korean products out of 120 well-known Korean brands, as well as a series of interesting activities related to Korean culture.

Director of Hero Supermarket, Hendy said, his party is committed to always providing products and shopping experiences that are currently consumer preferences, one of which is through the implementation of the Korean Fair. Hero Supermarket realizes that Korean culture has become an important part of the lives of Indonesian people, both through music, drama, and other lifestyle products, to the most popular is his culinary culture.

"Therefore, we present more than 1000 Korean food and beverage products out of 120 well-known brands such as Samyang, Nongshim, Binggrae, Lotte Pepero, and many more are available at the Korean Fair. We also deliberately hold this event at holiday moments so that visitors can experience a vacation to Korea complete with culinary delights, without having to travel to Korea directly," he said, in a written statement, Tuesday, June 18.

Director of aT Jakarta, Mr. Seung Hoon Lee said that his party appreciated Hero Supermarket's initiative to support the spread of Korean culture in Indonesia and promote cultural heritage through the Korean Fair.

"Through this event, we want Indonesians to be able to feel the sensation of authentic Korean flavors by introducing various halal Korean foods and drinks that are still rarely known in Indonesia. Not only that, this exhibition also introduces culture and habits that are popular by Koreans," he said.

In addition to the food and beverage exhibition, the Korean Fair also organizes various interesting activities such as mukbang, cooking demonstrations, cooking class, Korean decssert class, and traditional Korean dance performances. These activities not only provide entertainment but also education for visitors about how to enjoy and make maximum use of Korean products.

"Through this activity, we hope to bring the Korean cultural experience directly to the Indonesian people," concluded Hendy.