Pos Indonesia: Transformation And Innovation Are The Key To Facing Logistics Industry Challenges

President Director of Pos Indonesia or PosIND Faizal Rochmad Djoemadi. (Photo: Doc. Antara)

JAKARTA - President Director of Pos Indonesia or PosIND Faizal Rochmad Djoemadi said that transformation and innovation are the main keys in facing the challenges of the logistics industry in Indonesia.

According to Faizal, there are at least six factors needed to realize the transformation process, namely adaptability (adaptive), cost leadership (minimizing expenses), customer satisfaction ( customer satisfaction), competitiveness (power of competitiveness), employee satisfaction (work satisfaction) and productivity (productivity).

"So I measured the transformation and innovation with six key success factors so that from month to month I fixed it," said Faizal in Jakarta, quoted from Antara, Thursday, June 13.

Faizal explained that the adaptation factor was measured based on how well the PosIND service was liked by the community, thereby increasing the volume of services.

In terms of minimizing expenses, based on how much change is made, it can reduce fixed costs or fixed costs.

On customer satisfaction, the parameters used are how satisfied customers are by enjoying the PosIND service.

"For competitiveness, whether the market share increases after the product is updated, the service is repaired, whether the sales volume increases," said Faizal.

Furthermore, the work satisfaction factor is also a priority in reforming. Faizal said that employees who can provide services well will make customers feel satisfied.

In terms of productivity, Faizal ensured that the company could work efficiently and effectively.

Meanwhile, Faizal also shared his experiences when he faced challenges to lead a state-owned company that was experiencing an external and internal crisis, which was summarized in the book "Thriving on Turbulence: Agile Leadership to Successfully Pass Disruption".

From an external perspective, the industry is being hit by the COVID-19 pandemic, while internally the company, PosIND is experiencing complex problems.

He highlighted three things as factors that caused the decline in the performance of PosIND. First, financial performance, where the company is experiencing financial weakness.

The second is business performance because it is less competitive with competitors, especially in the field of courier and logistics services. Many consumers are dissatisfied with their services, causing the market share to decrease.

In addition, PosIND is also experiencing disciplinary problems, where employees are indifferent to the rules of working hours.

Faizal also focused on carrying out business transformations in all areas of PosIND, including digitization and service improvements.