Logistics Selection Is A Strategy For Sellers To Develop In Ecommerce

Illustration. (Photo: Unsplash)

JAKARTA - Logistics is one of the key players in the growth of electronic trading. Uci (31), the owner of the online shop Mikhayla Shoes, felt the role of logistics in his business.

The online shop owner admitted that he was helped by the various choice of logistics services available on the platform on Shopee.

Mikhayla Shoes sells women's shoes and sandals, with more than 40 thousand customer assessments. Uci deliberately uses various expedition services such as Anteraja, Sicek, JNE, JNT, SPX, and ID Express to reach its customers spread from Sabang to Merauke.

From the start, Mikhayla Shoes was opened in the Shopee marketplace, we activated all shipping services. Why is everything activated? Because there are several areas that are not reached by some of these expeditions, so they can reach my customers whose locations are quite far from the city center. That way customers are also more free to choose the delivery services in their area," explained Uci, Tuesday, June 11.

Through the choice of logistics services, sellers can focus on meeting people's needs and developing business reach through effective logistics strategies. On the other hand, buyers can choose a variety of logistics services that are fast, safe, and affordable, according to their needs.

One of the main factors that influence the public in choosing e-commerce services is the completeness of logistics services. This logistical aspect can be seen from the experience of sellers and buyers who use e-commerce regularly.

Uci added that the speed and reliability of shipments is a crucial factor because it can increase customer satisfaction and reduce complaints.

"We want to make sure that customers receive their products quickly and in good condition, which ultimately increases Mikhayla Shoes' positive reviews and reputation," said Uci.

The same opinion came from Nendah (23), the shop owner Dhinda Hijab, who recently went viral on TikTok because of her inspirational story of building a business. Nendah herself often opens instant logistics services or same day delivery, for customers who need their goods to arrive quickly.

"So many of my customers are from among mothers who order days and want to use Dhinda Hijab products on the same day, so they must arrive quickly. So I need to join instant delivery services so that customers don't have to wait long. Yes, Alhamdulillah, in Shopeeini, it is quite free to choose delivery services," said Nendah.

Sementara itu dari sisi pembeli, Kirana (34) seorang karyawan swasta yang merupakan pelanggan setia platform e-commerce berujar bahwa dirinya memiliki preferensi yang kuat terhadap pilihan kurir yang disediakan oleh platform e-commerce.

"Incidentally, I am an oren shopmate, one of them I often shop there other than because there are many discounts, because we can freely choose delivery services. I'm comfortable when using delivery services that I usually use, because I already believe and feel safe," explained Kirana.

In a competitive e-commerce landscape, the ability to offer fast, flexible, and reliable logistics services is key to success. The opinion of the sellers and buyers of e-commerce is a validation of the importance of choosing logistics services to provide the best experience for customers.

In this case, meeting the needs of sellers and buyers through an effective logistics strategy, it seems that Shopee is still at the forefront. Based on data from Campaign 360 Research, Shopee was named the brand with the best shopping experience in Indonesia with a score of 87 percent.

This success is inseparable from Shopee's ability to provide a wide selection of flexible shipments that are able to improve the user experience of both sellers and buyers in buying and selling transactions on its platform.