In The First Quarter Of 2024, OJK Takes Action On 45 Financial Services Ads That Are Not In Accordance With The Criteria

Chief Executive of the Behavior Supervisory of Financial, Education and Protection Business Actors of the Financial Services Authority (OJK), Friderica Widyasari Dewi. (Photo: Doc. Antara)

JAKARTA - The Financial Services Authority (OJK) found 45 advertisements and promotions for financial products and/or services that did not meet the criteria in the first quarter of 2024 and sent a letter of guidance to related financial service business actors (PUJK) as an effort to increase consumer protection.

"In the first quarter of 2024, OJK carried out monitoring of 2,210 advertisements for financial products and/or services," said Chief Executive of the Behavior Supervisory of Financial Services Business Actors, Education, and Protection of OJK Consumers Friderica Widyasari Dewi in Jakarta, quoted from Antara, Tuesday, May 14.

Of this number, he said that as many as 2.03 percent or 45 advertisements did not comply with applicable regulations.

Following up on this, his party also sent a letter of guidance to PUJK to immediately take corrective steps or stop the inclusion of advertisements in order to provide protection and prevent losses to consumers and the public.

Meanwhile, regarding consumer complaints, he stated that until April 30, 2024, his party received 9,101 complaints from a total of 127,220 service requests through the Consumer Protection Portal Application (APPK).

Of these, 3,262 complaints related to banking, 3,347 complaints related to the financial technology industry, 1,952 complaints related to the financing industry, 423 complaints related to the insurance industry, and the rest related to capital market sector services and other non-bank financial industries (IKNB).

Not only taking action against public findings and complaints, but OJK is also trying to strengthen financial literacy and inclusion by carrying out financial education activities.

Friderica stated that her party held 655 financial education activities which were attended by 682,645 participants nationally from January 1 to April 30, 2024.

"In addition, there are 47,867 OJK Financial Education System Learning Management (LMSKU) users, with 55,807 module access and 43,265 module graduation certificates," he said.

LMSKU OJK has also issued 43,265 module graduation certificates from the beginning of April 30.

He said that his party also used the Position of your Money channel to increase public financial literacy through digital content. The channel has published 140 content with the number of visits reaching 537,312 views from January to April 2024.

Efforts to strengthen financial literacy and inclusion are also supported by various parties, including the Regional Financial Access Acceleration Team (TPAKD).

Friderica said that 516 TPAKDs had been formed in 34 provinces and 482 districts/cities by the end of April, so that the coverage of TPAKD formation at the provincial, district and city levels has now reached 93.48 percent.

"In addition, as a series of Proud National Movements Made in Indonesia/Proud to Travel in Indonesia (Gernas BBI/BBWI), until April 2024 six training and assistance activities for MSMEs have been carried out, which 1,373 MSMEs from 17 districts/cities in South Sumatra have participated," he added.