HERO Reveals Revenue Will Rise Ahead Of Ramadan And Eid Al-Fitr

(Photo: Doc. HERO)

JAKARTA - Retail issuers managing the Hero Supermarket network, IKEA, Guardian, PT Hero Supermarket Tbk (HERO) revealed that the company's revenue had increased due to the trend of spending in the community during Ramadan which had begun to recover after being hit by the COVID-19 pandemic.

HERO Group's Head of Corporate and Consumer Affairs, Diky Risbianto, said, based on Populix's survey results, as many as 42 percent of Indonesian Muslim communities are still looking for ready-to-light food to make efficiency when preparing sahur and breaking the fast.

Meanwhile, 53 percent of the people still prefer to shop at supermarkets and are estimated to shop the most in the 1 week before Ramadan.

In addition, Diky said, his party really understands how important the moment of Ramadan and Eid is for the Muslim community in Indonesia so that it wants to be part of their preparation to celebrate this moment.

"Through each of our business units, namely Hero Supermarket, Guardian, and IKEA, we hope to provide complete solutions with various quality products to support the Indonesian people celebrating the moment of Ramadan and Eid al-Fitr," he said, Tuesday, March 26, 2024.

Diky added, in welcoming Ramadan and Eid al-Fitr, people usually have prepared more budgets for their needs, so that the shopping value index has increased.

"According to the latest Populix survey results, most Indonesians have prepared a higher budget ahead of the preparation for the month of Ramadan, where the index of spending value in general has also increased," he said.

Diky added that this condition made HERO Group as a retail company continue to be committed to innovating in providing quality services and products to meet consumer needs.

According to Diky, Hero Group's revenue during Ramadan has increased, especially from Guardian and Hero Supermarket revenue which has a big contribution to the company's overall revenue.

"The largest portion is still in the Guardian and HERO, yes, it increases during Ramadan. Because the trend of beauty and health products is increasing for food and beverages, it has also become a basic need, so we indeed see that beauty and health as well as the largest food," he said.

Diky conveyed that with a comprehensive series of products from HERO Group, his party hopes to provide practical solutions and significant added value for consumers.

"By continuing to develop and improve the quality of our products, we hope to continue to be the main choice for the community in meeting their daily needs comfortably and trustedly," concluded Diky.