Here's Kominfo's Efforts To Increase MSME Competitiveness In The Global Market

Photo: Doc. Special

The dynamics of the e-commerce industry require MSME players who use it to continue to adapt, respond to changes and continue to improve skills to compete and succeed in the market.

For this reason, the Ministry of Communication and Information (Kominfo) cooperates with Lazada and the Ministry of Trade (Kemendag) to hold a seminar and training entitled 'Be the Indonesian Next Top Seller 2024' for the Badung community, on Tuesday, January 30.

Vice President of Government Affairs Lazada Indonesia Budi Primawan said that Lazada's mission was to accelerate economic growth in Indonesia through trade and technology.

"We are happy to be collaborating with the Ministry of Communication and Information and the Ministry of Trade to encourage local business actors to advance to class, especially through the e-commerce platform," said Budi.

Budi added, during Lazada's 12 years of operation in Indonesia, his party witnessed the huge potential that exists for local business actors in Indonesia.

"With the support of various features and technology in Lazada, we hope to continue to support the development of local business actors in Indonesia, so that they can work and grow their business in a sustainable manner and continue to be an important part of the growth of the digital economy ecosystem in Indonesia," he said.

On the same occasion, Director of Trade Through the Electronic System of the Ministry of Trade, Rifan Ardianto, said that his party had taken a number of concrete steps to support and encourage local business growth, accommodate competition challenges in increasingly competitive markets, focusing on policies that support the e-commerce ecosystem and strengthening MSMEs and local products.

"Through the active role of the Ministry of Trade as a catalyst for local business growth, we are trying to create an environment that not only supports but also excites the creativity and uniqueness of every product offered," he said.

The goal is to provide stronger competitiveness to business actors in facing increasingly fierce national competition.

Meanwhile, the Acting Mayor of Bandung, Bambang Tirtoyuliono, expressed his appreciation for the program and educational initiation for the people of Bandung City, especially those who focus on increasing the competitiveness of MSME players in dealing with the dynamics of the digital economy industry.

According to him, the Bandung City Government does not only rely on internal resources, but also establish partnerships with the private sector and carry out inter-governmental collaborations to accelerate the increasing quality and increasingly effective competitiveness.

"This synergy is expected to make the city of Bandung a strong and innovative center of MSME growth, making concrete steps to realize inclusive and sustainable economic growth at the local level," he added.