LG Presents The Latest Solution At The 2024 CES Event In Las Vegas

Photo: Doc. LG

JAKARTA - LG Electronics (LG) shows its newest smart life solutions at the 2024 Consumer Electronics Show (CES 2024) in Las Vegas, United States. This time, LG presents the latest innovative technologies for various activities outside the home, including mobility services and commercial environments.

With the theme "Reinvent Your Future" (Creating Future), LG presents a variety of the latest innovations that can improve customers' daily lives, such as 4K LG SIGNATURE OLED TV which is transparent and wireless; smart homes powered by artificial intelligence (AI), Internet of Things (IoT), and communication technology; as well as the concept of Alpha-able mobility.

LG SIGNATURE OLED TV, which is the first transparent and wireless 4K OLED TV from LG, is in the main spotlight on the LG booth at the CES 2024 event. When visiting the booth, visitors were greeted by fifteen 77-inch combined OLED T TVs to create a giant screen that displays various image and video content so that visitors can see their graphics capabilities.

This television has a black level and perfect color brightness can also be used as a transparent OLED display without frames. In addition to the visible view screen, this OLED TV is wirelessly connected that uses external devices to send signals to television to display video on screen and generate sound on speakers. It also makes it easier to install and gives users more freedom to place television indoors.

Having a transparent screen and being able to turn on wirelessly, LG SIGNATURE OLED TV can be positioned in various ways and blend naturally with the customer's room and daily life. This television also serves as a complement to the interior design of the room and presents a futuristic lifestyle. In addition, with a transparent screen, the image displayed looks to have the perfect depth to create an amazing cinematic experience.

Moving into the next area, there is a webOS area where visitors enter a large tunnel that has more than 140 55-inch OLED screens. In this area, visitors can watch a variety of curated video content with LG partners and feature various genres, such as television series, video games, or sporting events. Through this tunnel, LG invites visitors to witness the capabilities of the interactive webOS platform and presents a very immersive viewing experience.

In the smart home area, LG will show how AI technology can improve intelligent life services. The AI-tech intelligent home LG developed uses a variety of sensors to digitize the life of the substance and proactively detect needs and propose specific solutions based on speech, action, and even user emotions.

For example, a non-contact sensor installed at home can measure and digitize the customer's heart rate and breathing, analyze the health status and automatically adjust the temperature and humidity in the room.

Inside the smart home, LG ThinQ will connect sensors and various IoT devices installed throughout the house. LG ThinQ acts as a service platform that can control entire devices independently to ensure ideal settings without requiring customer intervention.

When a customer takes home a new pet, the household furniture has a microphone, camera, and mmWave sensor that can detect the presence of the animal and automatically offers customers to download 'pet mode' through LG ThinQ UP. This sensor can also recommend special needs for pets.

In addition, indoor sensors can prioritize energy efficiency by activating power-saving modes' in empty rooms or automatically turning off all electrical furniture and lights when no one is at home. These sensors can even activate crime prevention modes by providing notifications via the LG ThinQ app if there is suspicious activity in the home. This area also introduces the latest AI Agent, a two-wheeled robot that can move independently and welcome visitors. AI Agents serve as a versatile assistant and control center inside the home that can help users' daily lives. AI Agents can also connect and manage a variety of IoT-based household appliances automatically. Equipped with cameras, speakers, and monitoring sensors, AI Agents can analyze the environment situation in real-time and help users operate a variety of furniture. In addition, AI Agents can actively communicate with users and be equipped with screens to display facial expressions. There are also commercial areas featuring a variety of special services with travel themes in Las Vegas. One example is LG MAGNIT, a micro LED screen product that now has facial recognition technology and provides AI-based advertising services. With this technology combination, LG MAGNIT can display customized ads based on users while in different locations, such as hotels, shopping areas, and transportation areas.

LG MAGNIT can also be installed on GuideBot, an automated guide robot that helps take visitors to certain places while in hotels or malls. LG MAGNIT can even facilitate contactless payments automatically in restaurants or cafes because it has facial recognition technology.

Alpha-able is a futuristic mobility concept from LG and can convert a user's car into a "personalized digital Cave". LG has prepared a special area to show the Alpha-able concept so that users get an overview of the capabilities of this concept and the various mobility solutions that can be accessed when this concept is ready to be applied to the product. Alpha-able concept aims to provide unique customer experience with three themes: Transformable, Explorerable, and Relaxable. This futuristic concept can turn a car into a comfortable space such as a home environment or office so that users can rest in it or work while traveling. By applying cutting-edge screen technology, including windable, flexible, and transparent screen technology, as well as an unmatched LG home appliance solution, the Alpha-able concept provides a Transformable experience that can be adapted to passenger needs

The Alpha-able concept also offers an Explorable experience by providing information and content that is tailored to the user's location and situation. In addition, with the Relaxable experience, users can relax and enjoy personal time in the car.

LG also features areas featuring electric vehicle battery charging products. Being one of the main areas of this exhibition, this charging product and electric vehicle controller is referred to as e-Centric.

LG is also launching a series of new products developed through LG Labs, a project aimed at developing experimental and innovative products and services to create a unique customer experience.

The LG Labs area features a variety of innovative products such as DukeBox by LG Labs, a jukebox that creates an amazing audio and video experience; DUOBO by LG Labs, a coffee machine that extracts two coffee capsules with different flavors; and Bon Voyage by LG Labs, a trailer camping technology that brings comfort to the home while in the open. The area also includes other products such as LG CineBeam Qube, a modern projector that can display 4k images, and brid.zz by LG Labs, an app and earphone that can help users sleep and relieve stress through sound.

LG is also preparing the Better Life for All area to show the company's efforts in realizing the ESG (environmental, social and governance) principles. One of those displayed in this area is LG mycup, a glass washing machine that was launched for the first time at the CES event. Furthermore, LG presents a variety of sustainable home solutions by utilizing the ability of the LG home energy platform to optimize its management and energy utilization. This comprehensive solution helps users to be more saving, controlling, storing, and distributing renewable energy.

In addition, LG presents Universal UP Kit', a series of accessories designed to assist all users in operating LG household appliances comfortably and can be used by anyone regardless of gender, age, or disability. Visitors have the opportunity to experience these accessories firsthand at the LG booth. The company also greatly emphasizes accessibility for everyone through the accessibility features contained in its newest television product. Visitors can visit the LG booth (#16008) at the CES 2024 (Las Vegas Convention Center) on January 9-12 to experience the latest innovations from LG. For more information on LG at the CES 2024 event, please visit CES 2024 Press Kit.