The Mixture Between French Culinary And Indonesian Traditional Cita, PAUL Collaborates With Rejecting Sido Muncul Wind

Photo: Doc. Antara

JAKARTA - French bakeries PAUL announced its first local partnership in Indonesia with Sido Muncul, namely Tolak Angin, which unites the rich heritage of the two brands, presenting a unique combination of French culinary advantages and traditional Indonesian flavors.

The peak of this collaboration is the launch of Croissant Honey Mint, Croissant Tolak Angin pertama di Indonesia. This creation combines the iconic French colisants of PAUL with traditional Indonesian herbal ingredients, Tolak Angin, so as to create a unique passenger who captures the essence of these two cultures. In addition to the innovative Croissant Honey Mint, PAUL also presents other menus made with Sido Muncul products such as Orange Bribery Kunyit Asam mixed with turmerics sourced from Sido Muncul, providing a refreshing touch on classical drinks. In addition, Vegan Ginger Banana Cake uses ginger powder from Sido Muncul, offering a delicious covering dish. "PAUL is very happy to be able to start this journey with Sido Muncul. This collaboration not only signifies an important partnership for PAUL, but also allows us to expand our appreciation of Indonesia's cultural heritage through our iconic Croissant pairing with Tolak Angin," said Head of Marketing PAUL Stephanie Michelle Hendrawan, through a press statement, quoted from Antara, Wednesday 10 January.Sido Muncul Director Maria Reviani said the partnership with PAUL was an interesting attempt to enter a culinary region that had never been mapped before, unifies the best of both worlds. "Sido Muncul, with its strong roots in traditional Indonesian medicine, is very pleased to be able to include high quality ingredients into the well-known French PAUL cakes. This collaboration is a testament to our commitment to innovation and dedication to providing a unique and meaningful experience for our consumers," he said.

PAUL's collaboration with Sido Muncul is not just a culinary mix, but also a strategic partnership that is more than just in the kitchen. The decision to collaborate is increasingly enriched by the fact that PAUL's first independent restaurant in Indonesia has found a place inside the House of Jamu building, which is owned by Sido Muncul.Croissan Honey Mint, Orange Juice Kunyit Asam, and Vegan Ginger Banana Cake are available throughout PAUL's location throughout Indonesia, inviting customers to enjoy a fun blending between French sophistication and Indonesian heritage.