Astra's Saqu Bank Pockets 100,000 New Customers

President Director of PT Bank Jasa Jakarta Leo Koesmanto. (Photo: Aris Nurjani/VOI)

JAKARTA A digital bank owned by PT Astra International Tbk (ASII) Bank Saqu noted that as many as 100,000 people have become customers since its launch Monday, November 20, 2023.

Bank Saqu targets the younger generation, especially solopreneurs in Indonesia, including small business owners, freelancers, and permanent employees with additional jobs.

This digital banking service managed by PT Bank Jasa Jakarta (BJJ) noted that 70 percent of its customers are people who have jobs as solopreneurs.

BJJ President Director Leo Koesmanto said the amount of growth reflects the potential for solopreneurs and productive generations in Indonesia.

"In the future, Bank Saqu will continue to focus on improving services, expanding programs and features to reach more customers throughout Indonesia," he said in his official statement quoted on Tuesday, January 2, 2024.

Leo conveyed that this achievement strengthens the belief that a customer-oriented approach combined with innovation is the key to success in the digital banking landscape.

"This achievement shows that Bank Saqu is not just a financial institution, but a partner who understands and supports the financial journey of customers and becomes a friend in arms for Indonesian solopreneurs."

Features such as Tabungmatic and Saku Booster are favorite features used by many Bank Saqu users. This feature is unique because users can form a habit to start saving regularly quickly and easily.

With this feature, customers can save automatically the difference in transactions when using QRIS. The savings will be added to Saku Booster, a special pocket to store all cashbacks obtained by customers from transactions using Bank Saqu.

Customers can get cashback in Pocket Booster with a higher interest rate of up to 10.percent per year with applicable terms and conditions.

In addition to these two features, the Busposito feature also received high enthusiasm from the public.

Busposito is a deposit product in Indonesia that relies on community strength.

In this feature, customers can increase interest rate in a fun way, by inviting family, friends, or the entire community of Bank Saqu as well as taking buses, where when passengers are full, buses can depart at higher interest rates.

The more people who join Busposito, the greater the number of customers get higher interest rates, up to 7 percent per year.

For information, Bank Saqu customers are currently more than 43 percent aged between 20-30 years with demographics domiciled in the Jabodetabek, Bandung and Surabaya areas.

One of these achievements is contributed by the SEMASAQU program which shows the role of Bank Saqu in supporting small business players and also people who have a solopreneur spirit.