MSME Actors Helped By The Re-operation Of TikTok Shop In Indonesia

Head of Communications Tokopedia, Aditya Grasio Nelwan, and owner of Heylock Project, Hikma Sukmawati. (Photo: Special)

JAKARTA - MSME actors or sellers admit that they have been helped by the re-operation of Tiktok Shop in Indonesia. Moreover, the presence of TikTok Shop coincided with the celebration of the national online shopping day 12.12 Buy Local which was one of TikTok's first campaigns since cooperating with Tokopedia.

This was acknowledged by the owners of Heylock Project, Hikma Sukmawati and Arvi from Arvicreation during a casual chat with Tiktok and Tokopedia sellers regarding the Local Buying program in Jakarta, Thursday, December 21.

Arvi, who is currently in the motorcycle seat sarong business, admitted that he was helped by the program. Since, the program was rolled out, his party has been active in live shopping, even employing several hosts so that they can still provide interactions with potential buyers, at any time.

"Arvicreations have finally returned to employing more hosts, having previously been forced to stop working together. This is done in order to provide the maximum shopping experience to customers," he said.

According to him, currently the sale of seatcases reaches 30 thousand per month. Its products have also been sold throughout Indonesia.

In the future, the Arvicreations will continue to present unique motorcycle seat products, including empowering more workers, either as hosts or staff who can help in providing the best service for their customers on TikTok.

On the other hand, the owner of the Heylock Project said, the Purchase Local 12.12 program really helped the sale of its products. Moreover, this moment was also marked by the presence of another TikTok Shop that joined Tokopedia.

"At 12.12 yesterday, at 00.01 WIB, I didn't sleep because I was very enthusiastic. I was moved to shed tears, I really missed the yellow basket which was in a vacuum 2 months ago," he said.

Sukma, who sells laptop bag products, said the Local Buying program boosted its sales of laptop bags by up to 3 times. Usually in a month normally the number of sales transactions only reaches 50,000 pieces.

"At the moment of 12.12 Buying Locals, it saw that the number of transactions of thousands of transactions was very happy, thank God," he said. Sukma also admitted, TikTok Shop, which has collaborated with Tokopedia, prioritizes local products such as its products, to be sold on the platform. What we were bleeding with the existence of this foreign brand, is now very much helping local MSMEs increase sales," he said.

Tokopedia's Head of Communications, Aditya Grasio Nelwan explained, the payment transaction process when customers shop or check out on TikTok Shop, will all be transferred to Tokopedia. However, the system to be used is back end. Back end is part of a website that customers don't see.

He also ensured that the payment process would not move to a new application. This means that the payment process for TikTok Shop will still be carried out in the same application but under Tokopedia's responsibility.," saidnyq.

Furthermore, he said, this option was carried out because his party wanted to provide comfort to its customers so that customers did not need to open a new application for payment. He is also optimistic that the payment transfer process can be completed within a maximum of four months, according to the time given by the government.