What Is Direct Marketing? Check Out Understanding And Examples

Illustration of direct marketing (Photo: Pixabay/Campaign_Creators)

YOGYAKARTA What is direct marketing? Direct marketing or direct marketing is product promotions carried out directly by business actors to potential consumers.

This promotional method is considered very effective because it directly points to customers, without requiring other intermediaries.

For more details, see the summary of information about the meaning of direct marketing and its examples in the following article.

According to Investopedia, direct marketing is a marketing technique by communicating directly to consumers or customers without going through third-party intermediaries, quoted Monday, November 13, 2023.

The process is carried out face-to-face or through means of communication, such as email, telephone or social media.

The process can be done face-to-face or through means of communication, such as email, telephone, or social media.

The promotional strategy that directly leads to customers is considered more effective than conventional marketing methods.

How not? With direct marketing, sellers can convey messages that feel more personal to customers.

Adapted from the book Marketing Communications (2019) by Redi Panuju, direct marketing will produce a number of responses from consumers. The response in question can be in the form of buying products or refusing to buy or use the products and services offered.

So, in order for this marketing method to run effectively, business people need to target people who have an interest in the products offered.

For example, you offer beauty products such as bleach cream, lipstick, eyeliner, and others. In order to make marketing more effective, you can target women as potential customers.

To get to know direct marketing further, see the following various marketing techniques categorized as direct marketing:

That's the information about what direct marketing is. Hopefully this article can add insight to the loyal readers of VOI.ID.