This Is What Irwan Hidayat Wants From Sido Muncul's New Office In South Jakarta

Photo: Doc. Sido Muncul

JAKARTA - PT Industri Jamu dan Pharmacy Sido Muncul Tbk (SIDO) celebrates his 72nd birthday on Saturday 11 November 2023. Sido Muncul celebrates his new office located on Jalan Cipete Raya, South Jakarta.

Director of Sido Muncul, Irwan Hidayat said, the four-story plus mezanin office will not only be a marketing office but also as a Staregic and Development Corporate Office.

"In the past, the old office was more of a marketing, marketing task, so I aspire to become a center for corporate branding activities. We call it strategic, branding and development, so it's not just marketing," said Director of Sido Muncul Irwan Hidayat, quoted Sunday, November 12.

Furthermore, Irwan explained, because they became a center for branding, later those who gathered in this office were the people in charge of membraneing the company. The main task is to build good perceptions about companies and products issued.

"Good branding activities have made Sido Muncul up to the high achievement ladder as it is today. We are a herbal medicine factory but we can be greater than pharmaceuticals. This is because our strategy to build perception is successful," said Irwan.

With the inauguration of the new office, Irwan also encourages every employee to produce more creative ideas in the company's membraneing. From these creative ideas, it will produce new innovations so that Sido Muncul can continue to be above competitors.

"You all have to be more creative, because with creativity it will produce innovation. Of course new innovations that competitors don't think of," he added.

He gave an example of how Sido Muncul's 72nd Anniversary celebrations were celebrated full of creative ideas. Taking the theme Unity in Diversity, according to Irwan, is a very creative idea in the midst of Indonesia's atmosphere ahead of the 2024 democratic party.

"This theme reminds us all that Indonesia is very rich and beautiful, not only in nature but also in culture. If we go to Europe, for example, the type of food we meet is just that. But in Indonesia, all regions have special culinary delights. Soto alone has hundreds of types. Not to mention the way to dress, the dance," said Irwan.

According to Irwan, these diverse wealths must be maintained and preserved. Do not let the difference in choice at the democratic party will make Indonesia divided.

"Let's love this country by maintaining harmony," concluded Irwan.