Sido Appears 72nd Birthday, Irwan Hidayat: Creativity And Innovation Makes Us Can Survive

Director of Sido Muncul, Irwan Hidayat. (Photo: Instagram @irwansido)

JAKARTA - PT Industri Jamu dan Pharmacy Sido Muncul Tbk (SIDO) baru saja merayakan ulang tahun yang ke72 pada Sabtu 11 November 2023. Direktur Sido Muncul Irwan Hidayat mengungkapkan alasan kenapa perusahaannya bisa selalu bertahan lama dan disukai masyarakat Indonesia.

According to Irwan, his party always makes breakthroughs with creativity and innovation so that their products can last up to 72 years. He gave an example, one of the breakthroughs that was carried was to make the slogan "Tolak Angin is everywhere" whose advertisements are almost certainly present on any television station.

In addition, Sido Muncul products are now present in Hong Kong, Australia, the Netherlands, and even the United States (US). Currently, export sales of Tolak Angin Liquid contribute 5 percent to the total sales of Sido Muncul.

Irwan also said that his party always chooses the main raw materials from medicinal plants in the country, making the Tolak Angin product an icon for people to enter the wind. Where this natural raw product, which is already known in chains by Indonesians, is considered a drug derived from herbal medicine.

"From this creativity and innovation, the journey of these herbal medicines is slowly becoming known to the people of Indonesia. Besides being simple to carry in bags or pockets, the benefits and tastes are not different from the generally cold herbal medicine. In my opinion, the products created must be really good and quality. Then when the product is known for its good quality, the product will be popular and sold domestically. After that, this product can be brought out of the country but of course not all products can be like this, "explained Irwan, quoted on Sunday, November 12.

For Tolak Angin products, said Irwan, it has been exported to several continents such as Asia, Europe, and America.

"Like Taiwan, the US, and Australia, Tolak Angin have also entered. Some have bought their own and then sold them in the shops they have but there are also exporters who ask us to send them abroad," explained Irwan.

According to him, the targets and future plans for Sido Muncul are to continue to improve the products that the company already has.

"Because we are from natural ingredients. So of course we will continue to improve and improve so that the quality we provide to consumers is always maintained properly," concluded Irwan.