What Is Green Ocen Strategy? Check Out The Understanding And The 5 Pillars For Business Growth

Illustration of green ocean strategy (Photo: Pixabay/jarmoluk)

YOGYAKARTA In this article, it will be discussed what is a green ocean strategy that business actors can use to boost business growth, even when they are in difficult times.

Previously, the Minister of Tourism and Creative Economy (Menparekraf) Sandiaga Uni encouraged business actors to implement a green ocean strategy to build quality and sustainable businesses.

Sandiaga said, the green ocean strategy is when business people strengthen collaboration by increasing value or added value of products that will bring their business forward.

"Don't compete by lowering prices. That's called a red ocean or red ocean strategy. Let's collaborate by increasing added value, thereby increasing the market. That's what is called a green ocean strategy," said Sandiaga in Semarang, Sunday, November 5, 2023, quoted from Antara.

Green ocean strategy is one of the marketing strategies developed to help corporations continue to grow and develop, especially in difficult times like today.

In the green ocean strategy, there are 5 pillars of strategy to grow. The 5 pillars of the strategy are synchronized to ABCDE (Ahead, Beyond, Champion, Deliver, and Excellent).

The following is the explanation of each pillar of the green ocean strategy:

This is information about apa aitu green ocean strategy. Hopefully this article can add insight to the loyal readers of VOI.ID.