Mitra10 Expansion To Serang Banten, Inaugurates 47th Outlet

Photo: Doc. Mitra10

JAKARTA - PT Catur Mitra Sejati Sentosa (CMSS/ Mitra10), a subsidiary of PT Catur Sentosa Adiprana Tbk (CSAP) as the manager of Mitra10, expanded to Serang, Banten by inaugurating the 47th Mitra10 superstore. This outlet occupies an area of 14,000m2 and a building area of 6,500m2 on Jalan Raya Pandeglang, Serang City, Banten.

Mitra10 Serang, which occupies the stategis area, offers more than 30,000 Stock Keeping Units (SKU/ items of goods), 80% of which are domestic products. The company divides SKU into 13 categories (appliances/complete households, bathrooms, building materials, doors and windows, electrical and lights, walls and floors, home and hobbies, kitchens, pipes and various tools (tools) and is arranged attractively in the 3,000m2 sales area.

The choice of Serang City is a strategic choice, to strengthen the modern retail market at the western end of Java Island, considering that Serang as the capital city of Banten Province is located between the industrial areas of Cilegon and the capital city of Jakarta.

"Based on data from BPS Serang City, Serang City's Economic Growth Rate (LPE) in 2022 reached 4.71 percent, this figure increased compared to the achievement in 2021 of 3.8 percent. Moreover, the property sector based on 2022 data was recorded as the top three sectors that contributed positively to Serang City., Andy Totong, and in his statement, Wednesday, November 1.

The potential growth of Serang City is strengthened by access to qualified public transportation, such as electric rail trains (KRL) and access to the Serang - Rangkasbitung toll road. This ease of mobility can certainly strengthen property development in the western region of Banten Province.

Mitra10's existence as a modern retailer in the field of building materials and home improvement is believed to have a positive impact on the local economy. In addition to absorbing dozens of local workers, it also contributes positively to local sources of revenue through taxes.

Andy Totong added, this year Mitra10 has opened 2 new stores, namely located in Bintaro Jaya and Serang, Banteng. After that, Tasikmalaya City will be the last expansion destination to complete the expansion target of 3 new stores in 2023.

Mitra10 is the largest modern retail building materials and home improvement in Indonesia with 47 branches spread across Jabodetabek, Serang, Cibarusah, Cikarang, Karawang, Cirebon, Yogyakarta, Semarang, Solo, Sidoarjo, Surabaya, Malang, Bali, Lampung, Palembang, Medan, Batam, Lombok, Makassar, Balikpapan, and Pekanbaru.

Erick Koswara, GM Marketing and Mitra10 Communications said that now Serang residents and their surroundings can shop for various house renovation needs to equipment and electronic equipment in one place. The goods offered are also the same as those offered in all Mitra10 networks in Indonesia. So that residents of Serang, Banten and its surroundings do not need to go to Jakarta to shop for the needs of the latest paint, ceramics, taps, tiles to TV products.

In addition to selling well-known brands from the principal, Mitra10 also has Private Brands namely Zehn, Tidy, Sencere, Durafloor, Fiorono and Ceramax, Durevole, Glucklich, Winst, Heatsafe, Aquamax. Thus, consumers have a variety of high-quality brand, design and price options.

Erick Koswara added that Mitra10 is trying to become the best modern retail network for building materials and household appliances in Indonesia. With the principle, Mitra10's Murah, Complete and Comfortable is a destination for shopping for leading building materials in Indonesia. For Mitra10 Serang, Banten, we project to attract visitors of up to 10,000 people per month.

"Even during the opening period (the Grand Opening promotion) Mitra10 has various attractive promos for visitors such as Crazy Price with the cheapest price guarantee, discount discounts specifically for Mitra10 members and point rewards, benefit merchants, as well as special bank discounts, and even 0 percent installments for 12 months," he explained.