Strengthening Brand Image, HUFA Collaborates With DOOH To Spread Promotion Campaigns Through An Integrated Advertising Ecosystem

Photo: Special

JAKARTA - PT Era Media Sejahtera Tbk or SSPACE (DOOH) and PT Gratia Husada Farma - HUFA have taken joint strategic steps in utilizing SSPACE advertising media assets to increase the broadcast of promotional advertisements for HUFA.

The HUFA promotional media broadcast plan will run in November 2023. HUFA is a trusted pharmaceutical company with more than 45 years of experience which is a healthy living solution for Indonesian families. The company's various mainstay products include various drugs such as Hufagripp, Hufamag, Hufavicee, H-Booster, and others.

In an effort to further introduce its products more broadly, HUFA collaborates with SSPACE through several of its ecosystems. As for various product variants of HUFA. This form of collaboration is an increase in Product Branding through various advertising media with the right segmentation and demographic strategy. HUFA is establishing this collaboration because of the diversity of products and competitive advantages that SSPACE has, which is toGGARANTI 100 percent for optimizing its advertising spending or ROAS (Return On Ad Spend).

In the early stages, the ad media used by HUFA is Out of Home Shop Blind which is emblazoned at strategic points in hundreds of small shops on the island of Java. The determination of this distribution medium has been determined in accordance with the market, the purpose and strategy of HUFA in conveying closer messages to customers.

At the advanced stage, HUFA will spread its promotion campaign through the PID entertainment media (Passenger Information Display) in the train ecosystem, targeting all Jabodetabek train users in the hope of expanding exposure to various portfolios of HUFA products.

SSPACE Vicktor President Director Aritonang said his party welcomed the collaboration between SSPACE and HUFA. This collaboration is part of a strategic collaboration that maximizes advertising media to strengthen brand image and support product marketing strategies through the Guaranted ROAS program.

"By utilizing the diversity of SSPACE media assets, it is hoped that it can increase the exposure of various HUFA products more broadly and massively. Through a deep understanding of market targets, personalization of customer experience, and careful performance analysis, SSPACE continues to strive to strengthen its position as an enabler of advertising solutions in Indonesia," he said in a written statement, Wednesday, November 1.

SSPACE in carrying out sustainable business development continues to expand collaboration with advertising agencies and media owners such as Dentsu, WPP Group, AMP Group, Artek Group, Stickearn, Revata Makmur Promosindo, Moving Walls, Megapro, Geoinfo, Gebyar, Swara Gangsing, Sepur Berkah, OMDPHD, Publicom, Mediate (MNC Group) and Emtek Group.

By optimizing the creative power and distribution network owned by advertisers and agencies, it is hoped that it will provide the best advertising solutions for clients and have a major impact, not only on the success of advertising campaigns but also on optimizing advertising spending, thus assisting clients, company profitability, steakholders and other stakeholders.