FUTR Launches NALA: Opens Additional Revenue Opportunities In The Era Of Digital Progress

Photo: Doc. PT Lini Imaji Kreasi Ekosistem Tbk ( FUTR)

JAKARTA - PT Lini Imaji Kreasi Ekosistem Tbk (FUTR), on September 1, 2023 officially launched a website-based social platform called "NALA". The launch event took place at the Modern School of Design (MSD) in Yogyakarta and was attended by the President Director of FUTR, Mrs. Martha Rebecca and the Director of Mr. Irfan Handoko, which was also witnessed by the President Commissioner of FUTR, Mr. Jeremy Quek.

NALA is a social platform developed by FUTR to provide financial benefits for all internet and social media users throughout Indonesia. NALA offers unlimited opportunities for anyone who wants to optimize income through their gadgets. From sharing content, designing creative assets, filling out surveys, providing ratings/reviews, to selling products and services. NALA provides an inclusive platform for users to express themselves and benefit financially.

It did not stop there, on October 10, 2023, FUTR held the inaugural NALA Roadshow event in Semarang which managed to attract the attention of more than 250 participants, including students, communities, and the general public. Not only focusing on individuals, but NALA also opens wide opportunities for business players from various industries to expand the reach of their products.

Since its first launch in September 2023, it has been observed that more than 1,500 people have registered at NALA. This shows the community's extraordinary enthusiasm for this platform.

Based on a We Are Social report, there was a surge in social media users in Indonesia by 167 million people in early 2023, which is 60.4% of the total country's population. Along with the growth of social media in Indonesia, 159 new creators and influencers with more than 10 million followers on Instagram, TikTok, and Youtube. This shows that there is still a wide market scope that NALA can work on, as well as making Indonesia a more promising market for brand and market owners.

In addition, according to a Partitpost report in the 2023 Influencer Marketing Report stated that in 2023, more than half (57.5 percent) of Indonesian brands set marketing budgets above IDR 100 million and will spend up to 50 percent of the budget for marketing influencers. In line with the increasing digital growth, this number is expected to continue to grow and become a huge potential in the field of digital advertising. FUTR believes it can take advantage of this opportunity with a potential revenue contribution of 36.13 percent in 2024.

The President Director of FUTR, Martha Rebecca, said that the launch of Nala was an early stage to help boost Indonesia's digital creative economy. All people who have social media can take advantage of this digital ecosystem to get financial benefits.

"Introducing this digital ecosystem is an innovative effort that we are doing to make it easier for users. By combining the expertise of the Company's creative talents, the development of Nala can be carried out continuously and open the wide potential for collaboration with various groups to help build a digital ecosystem that can provide high benefits and added value for the Indonesian people," he explained, Sunday, October 22.

The company has set a strategic target to significantly increase the number of NALA users, both in terms of social networking users and in terms of brand/client owners. FUTR plans to penetrate the local and regional markets with the aim of expanding the NALA coverage, so that it can become a bridge for various brands in reaching a wider market share.

In addition, FUTR will also develop new features on the NALA platform that aim to help brands measure consumer satisfaction, gain market insight, and increase customer buying interest in a product through survey features, ratings, and reviews.

FUTR is committed to the company's ongoing efforts to develop and improve the functionality of the NALA platform, with a special emphasis on providing better and easier-to-implementable features. Product innovation and improving service quality will be the main focus point, with the aim of ensuring that internet users in Indonesia can remain productive and earn significant income in the face of the era of digital penetration in the country.