Successfully Launching Danamon Anniversary Gifts, Danamon Shares Tesla To Winners

Ivan Jaya as Consumer Funding & Wealth Business Head of PT Bank Danamon Indonesia Tbk. (Photo: Doc. Danamon)

JAKARTA - PT Bank Danamon Indonesia Tbk (Danamon) celebrates the success of an innovative savings program titled Danamon Berkatan Beruntun (DHB), which has been going on from April to September 2023. The success of this program, which has had a positive impact on the increase in Danamon's third-party fundraising (DPK), encourages the continuation of this program for the second period. After the program ended on September 30, 2023, Danamon Berkatun Awards held 2nd draw for 3 Months Prizes in 12 regions throughout Indonesia, as well as the draw for the Grand Prize prize in the form of Tesla as its main prize on Thursday 19 October. This also marks the end of the first period of the DHB program.

During the first period of Danamon Berkadaan Beruntun, more than 50,000 winners throughout Indonesia have won various prizes, including monthly direct gifts in the form of cashbacks, quarterly prizes such as Innova Zenix Hybrid, Mitsubishi Xpander Exceed, Logam Mulia, and shopping vouchers, as well as grand prizes in the form of Tesla, Mercedes-Benz, precious metals, and shopping vouchers.

The winner of the Tesla Model 3 in this grand prize draw comes from the Jakarta area and the two Mercedes Benz C Class winners come from the Pontianak and Medan areas. For more information regarding the announcement of the winner, the public can visit Danamon's official website at the link: bdi.co.id/winnerdhb2023.

For information, the Danamon Berkat Bertuntun program has had a significant positive impact on Danamon's business, especially in collecting third party funds (DPK). Since the DHB program offered to Danamon customers, there has been an increase in the DPK for Consumer's business at Danamon bank between 6-8 percent within 6 months. This is in line with Danamon's long-term growth strategy framework which focuses on organic and sustainable growth of customer banking bases.

In addition, the Danamon Berkatan Beruntun program has also proven to be able to maintain loyalty from existing customers and attract high interest from new customers, especially customers from Danamon Privilege & Danamon Optimal. This is reflected in the increase in the number of new customers 3 times compared to the previous year.

The positive results achieved through the Danamon Berkat Beruntun program have indicated that this program has a unique value that distinguishes it from other programs, where this program provides opportunities for customers to win bigger and win many times.

Ivan Jaya, Consumer Funding & Wealth Business Head, PT Bank Danamon Indonesia Tbk, expressed enthusiasm from existing customers and Danamon's new customers indicating that Danamon's first Anniversary Prize was a success.

"We will continue this program again in welcoming 2024," said Ivan.

Danamon, he continued, is also aware of the importance of liquidity management in the banking sector. With a commitment to continue to grow with customers as Customer Preferred Banks, Danamon has been able to maintain bank liquidity to ensure business sustainability and increase customer confidence.

According to Ivan, the presence of the Danamon Berkat Bertuntun program has also diversified DPK sources and strengthened bank liquidity as a whole, so that Danamon can maintain the availability of sufficient funds to meet customer needs and bank financial obligations.

The higher level of DPK also increases the potential for bank performance, lowers cost of funds (CoF), makes banks more competitive in disbursing loans with lower interest rates, and more optimal net interest margins (NIM).

Ivan added that the Danamon Berkat Beruntun program has provided a positive impetus for Danamon in achieving growth goals and increasing the involvement of customers.

Danamon is also committed to continuing to provide the best service for its customers, as well as expanding innovative programs that provide benefits to the community and support economic growth in Indonesia.