MSMEs Selling Honey Successfully On TikTok Shop

Photo: Special

JAKARTA - TikTok is now not just a funny video sharing platform. Through TikTok Shop, now this social media platform is a solution for Micro, Small and Medium Enterprises (MSMEs) to market products to consumers more widely.

One of the successful MSME actors on TikTok Shop is Ahmad who has an account called @madupuresb. In uploading the video while live stream, Ahmad is full of enthusiasm to offer various types of local honey even though his face is surrounded by bees.

"Etage number 15, multi-flower honey. For those who are maag ill. Please look at it," said Ahmad while doing a live stream on his TikTok Shop account, quoted on Tuesday, September 26.

With a total of 33,000 followers, Ahmad already has his own market share and the types of honey Ahmad offers, all local products without using mixtures.

"This is from local bees, without mixture, without processing. This is a product of 100 percent local MSMEs with the official BPOM number, from Malang Regency, near Gunung Kawi," he continued.

In addition to telling that its processed honey products are local products, Ahmad also added that the honey products offered have the efficacy to cure a number of diseases such as sore throat inflammation, filtering, stomach acid, gout, digestion, etc.

"Corruption of the throat, filtering, drinking honey and selling window 11. Stomach acid, digestive problems, lack of appetite, please try our honey storefront 15. Gout acid, high blood pressure, single onion honey cholesterol please ask questions," he added.

Ahmad further explained, if there are prospective buyers who are interested in their honey, they can come directly to their place or can ask the TikTok Shop account.

"I myself am the one who cultivates it. My address is complete, please come. If there is a question please ask," concluded Ahmad.