MamyPoko Royal Soft Gets MURI Record And Collaborates With Tasya Kamila As Brand Ambassador

Photo: Istikawa

JAKARTA - The trend of using organic products in Indonesia is quite large. The reason is, a study conducted by Nielsen related to use & attitude in 2022 shows that as many as 48 percent of mothers use organic products, ranging from mother food, baby food, skincare, and clothing.

These products are in demand because they are considered good for health, safe for the skin, and do not contain chemicals. In this regard, MamyPoko also presented the first baby diapers to contain organic cotton since 1 year ago, namely MamyPoko Royal Soft.

MamyPoko Royal Soft was presented to help mothers in encouraging the good growth and development of babies and children. In addition, the innovation presented made MamyPoko get a record from the Indonesian Record Museum (MURI) as the first baby diapers to contain organic cotton.

President Director of PT Uni-Charm Indonesia Tbk, Takumi Terakawa said that consumer needs come from the fact that products made from organic materials are considered healthy, safe for the skin, and free for chemicals.

"For parents, the health of the baby's skin is of course the main concern, so that safe products for the baby's skin are important points that consumers are looking for," he said, in Jakarta, Friday, August 25.

"Therefore, since July 2022 we have launched the MamyPoko Royal Soft innovation which contains chemical-free organic cotton, to meet consumer needs for diapers that are not only soft but also safe for the baby's skin," explained Terakawa.

Brand Manager of Mamypoko Royal Soft, Dita Listya Dewi said that MamyPoko Royal Soft is guaranteed to be 100 percent organic. He also revealed that MamyPoko Royal Soft has an OCS 100 certificate that meets the standard global for organic materials.

"Don't hesitate, the absorption rate (MamyPoko Royal Soft) can be up to 12 hours. So don't hesitate anymore for baby diapers to start switching to organic, because organic is better," he said.

In addition, MamyPoko Royal Soft also uses organic cotton on the top sheet, which is the surface of the absorbing layer in diapers that are directly in contact with the baby's skin. In other words, this baby diapers are softer and safer for baby skin because organic cotton is chemical-free.

MamyPoko Royal Soft is also increasingly safe for infants and children because it has gone through a series of dermatological tests. The test further confirms that baby diapers made from organic cotton are better at preventing the risk of skin irritation by up to two times.

Dita also mentioned that MamyPoko Royal Soft is a premium line product from the Uni-Charm.

"So we provide the highest quality for mothers and babies in Indonesia, not only gentle, but also safe for the baby's skin," he said.

In addition to winning MURI records, MamyPoko Royal Soft also collaborated with Tasya Kamila as a campaign brand ambassador with her baby, Shafanina Wardhana Bachtiar.

"I feel that since Shafa was born I have used an organic MamyPoko Royal Soft, which is suitable for baby Shafa and I feel safe because the organic cotton is chemical-free," said Tasya.

He also shared his experience in living an organic lifestyle. Tasya assessed that the most important reason in choosing organic ingredients is that they are free from chemicals, so that family health can be maintained.

"Using organic materials is not only for food consumed, but also for products that are in direct contact with the skin every day, especially children's diapers," he said.

"Moreover, routine diapers are worn daily by babies and come into direct contact with the skin, of course choosing safe diapers such as organic cotton which is chemical-free," explained Tasya.

He invited the moms not to hesitate to use organic baby diapers anymore. According to Tasya, baby diapers made from organic are much better for the health of the baby's skin.