What Is Customer Development? Know The Process And Benefits For Business

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YOGYAKARTA Have you heard the term customer development? This is an effort made by business people to get loyal customers. Well, to have loyal customers, there is a way that can be done, namely with the customer development process. However, before reviewing it further, first you need to know what customer development is.

According to the ProductPlan page, customer development is part of the Lean Startup methodology developed by Steve Blank, a Silicon Valey entrepreneur, and an academic at Stanford, Berkeley, Columbia, and NYU.

There are three main parts of the Lean Startup methodology developed by Blank, namely Business Model Design, then Agile Engineering, and finally customer development.

In a book entitled The Four Steps to the Epiphany, Steve Blank defines customer development as a method that uses four steps to find and validate targeted customers.

The results of the process are then used to make the right product so that customer needs can be met.

According to Blank, customer development is a sustainable process. Companies must continue to test their products in order to attract new customers and strengthen them to become loyal customers.

From the description above, it can be concluded that customer development is a process used by the company to find, test, and validate assumptions related to customer needs.

Customer Development Process

There are four stages of the customer development process, including:

Benefits of Customer Development

Companies that go through the customer development process have the opportunity to achieve higher success than those that do not. Some of the benefits of customer development, among others:

That's the information about what customer development is, its processes and benefits for business. Hopefully this article can add insight to the loyal readers of VOI.ID.