Launching Three Digital Services, Telkomsel Targets Transactions To Increase By 30 Percent During Ramadan

VP Digital Lifestyle Telkomsel Nirwan Lesmana. Photo: Theresia Agatha/VOI

JAKARTA - PT Telekomunikasi Selular (Telkomsel) launched three of its newest digital services. From this launch, Telkom's subsidiary is eyeing an increase in digital service transactions by 30 percent during Ramadan 2023.

Telkomsel VP Digital Lifestyle Nirwan Lesmana said there was an increasing target of digital service transactions of up to 30 percent during Ramadan.

"Hopefully (there will be an increase), from year to year if Ramadan there is an increase of 30 percent compared to normal days," he told reporters at Telkom Building, Jakarta, Wednesday, March 15.

The latest digital service titled #Turn On Togetherness to accompany its customers in welcoming the moment of Ramadan and Eid al-Fitr 1444 Hijri.

As a digital ecosystem enabler, Telkomsel will present its newest digital lifestyle products and services to improve customer digital experience on the Sky Music, MAXstream, and Dunia Games platforms.

During Ramadan, Langit Musik will present a variety of podcast content and live broadcasts, the MAXstream platform will release three new titles, and the Dunia Games service will present a variety of DGWIB promotional programs and annual tournaments.

Telkomsel Marketing Director Derrick Heng said, as a digital ecosystem enabler, Telkomsel continues to be committed to improving the digital experience of each of its customers in every aspect of life.

"We welcome the momentum of Ramadan, we are trying to exceed customer expectations by continuing to open up more opportunities for customers to enjoy a variety of quality and world-class digital entertainment services," he said.

Later, said Derrick, Telkomsel subscribers will be presented with the latest features on the streaming audio platform Langit Musik, namely Langit Musik Live which was presented with Nuon.

"The feature in the latest version of Langit Musik allows users to access radio online (radio online) and live podcasts, and interact directly with announcers/podcasters," he said.

Next, customers can access a number of broadcast and broadcast content broadcast by Langit Musik Live live, ranging from 'Ba'da Dzuhur Study' with the Telkomsel Taklim Council (MTT) community, the 'Martabak' podcast program with Arif Brata, to various exciting content in audiobook formats and horror dramas.

For film lovers, Telkomsel will also release three MAXstream Original content, namely the teen drama film Suka Duka Unaa on March 17, 2023, the APOSE comedy series on March 20, 2023, and the religious romance drama film On behalf of Heaven on April 10, 2023.

In addition, Telkomsel also presents video-specific GigamaX packages with quotas of up to 15 GB, including subscriptions to MAXstream, Genflix, Vidio Premier, Sushiroll, Disney+ Hotstar, WeTV, CATCHPLAY+ Lite, Lionsgate Play, and Viu, as well as subscription access to dozens of streaming platforms that have collaborated with Telkomsel.

Meanwhile, for gamers, through the Dunia Games platform, Telkomsel will present a variety of promos every day during Ramadan, starting from the purchase of S.A.B.E.R and VE.N.O.M epic skins in Mobile Legends Bang Bang (MLBB), Extra Diamond Free Fire and Life After, PoGo Gift Card bonuses for each GamesMax package purchase, and video application subscription bonuses (Disney+, Prime Video, WeTV).

For each voucher purchase, Dunia Games provides internet quotas of up to 3 GB. Telkomsel will also hold the annual World Games Time Indonesia Play (DGWIB) tournament which will last during the Ramadan 2023 period.

For your information, in the third quarter of 2022, Telkomsel's revenue from digital business services increased by more than six percent (YoY).

This is driven by the growing performance of a number of Telkomsel digital services, such as the Langit Musik platform which has now been downloaded more than 17 million times, the MAXstream platform which has been downloaded by 34 million subscribers and has an active user of 10 million subscribers, as well as the Dunia Games platform which has served 18 million users.