Support Protection And Add Value, Sandiaga Ready To Facilitate HKI Registration

Menparekraf Sandiaga Uno (right) and local brand maker "Dressdlikeparents" Callista Aldenia (left). Photo: Doc. Kemenparekraf

JAKARTA - Minister of Tourism and Creative Economy (Menparekraf) Sandiaga Uno ensured that his party would facilitate the registration of Intellectual Property Rights (HKI) for local brands "Dressdlikeparts", so that it is expected to provide added protection and added value to the increasingly widespread product. Dressed LIKE parents are known to be one of the custom outfit brands created by Callista Aldenia, namely a teenager from Bandung. Recently, Callista's work attracted public attention because the outcome of its creativity was in the form of customer pieces rework used by Billie Eilish singers during World Tour concerts in Los Angeles and California. A total of eight pieces (4 pairs of clothes and pants) purchased by Billie Eilish and a team for use during concerts. "I feel proud and this brand can be facilitated with HKI, because from there we started the protection, so that our proud product can have even better added value," said Menparekraf Sandiaga in his written statement, Tuesday, February 28. In 2022, there were 64 million MSMEs with contributions to Gross Domestic Product (PDB) reaching 61 percent and absorbing up to 97 percent of the workforce. The three main sub-sectors of the creative industry that contributed to GDP, one of which was fashion (15 percent), culinary (41.5 percent), and craft (17.7 percent). In 2024, it is targeted that the contribution of the MSME sector to GDP reaches 65 percent. 26.5 billion US dollars for creative economy export value is targeted to be 66 percent of fashion. So, we have to start from innovation, adaptation, and collaboration, because trends are always changing," he said.

"Today, we want to prepare collaboration opportunities and measures, so that this does not become seamonial, but the brand will always exist and become a strong IP (Intelectual Property)," he added. Meanwhile, Deputy for Digital Economy and Creative Products of the Ministry of Tourism and Creative Economy Muhammad Neil El Himam said, HKI ownership is very important for creative economy actors, especially the president has issued Government Regulation Number 24 of 2022 regarding creative economy financing, marketing of intellectual wealth-based creative economy products, creative economy infrastructure, and incentives for creative economy actors. "Therefore, we support from the registration and protection side, we can also open up the way, because there are several security crowdfunding that have been willing to invest in creative economy products. We can also facilitate creative economy products to participate in international events," he added.