YOGYAKARTA The opportunity for the Muslim clothing business ahead of Ramadan is an interesting topic to discuss. This year, Ramadan is predicted to fall on March 23, 2023. At this moment, the owner of the Muslim clothing business will be the party who will benefit the most. Because buying fashion products ahead of fasting or Eid has become a tradition, especially in Indonesia.

The Muslim clothing business ahead of the month of Ramadan promises big profits. Because the target market of this business is quite clear and specific.

According to data from The Royal Islamic Strategic Studies Center (RISSC), the Muslim population in Indonesia in 2022 is estimated at 237.6 million people. This figure is equivalent to 86.7% of the population in the country.

The large number of Muslim populations in Indonesia has made the opportunity for the Muslim fashion business into a business that is quite potential to be carried out.

In addition, the trend of Muslim clothing spending also often increases at certain moments, such as in the month of Ramadan.

Muslims in Indonesia have a habit of shopping for new Muslim clothes ahead of Ramadan and Eid al-Fitr. Almost all Muslims in various circles will storm clothing stores or malls to buy Muslim clothing.

The Most Popular Muslim Clothing Type in Indonesia

For those of you who are interested in opening a Muslim clothing business ahead of Ramadan, you need to look at the most popular types of Muslim clothing in Indonesia.

Summarized by VOI from various sources, Wednesday, February 8, 2023, the following are the types of Muslim clothing that are most popular with Indonesians:

Tunik is one type of clothing that is popular with Muslims. This dress has loose pieces and looks polite. In addition, tunics can also be mixed with jeans, culots, or long skirts.

Tunik is often chosen as casual outfit by young causators. This dress comes with a variety of interesting models and offers a wide selection of colors, accents, to materials that can give a luxurious impression.

Tunik allows Muslim women who are active to move more freely. Therefore, it is not surprising that many Muslims choose tunics as their clothing.

Gamis is a fashion item that must exist when opening a Muslim clothing business. This clothing is often used as an outer or paired with skirts.

Currently, the robe design is more varied and modern and can be used by all groups.

Gamis is made of various fabrics, such as cotton, smartphones, balotelli,elalycrepe and others. Gamis is not only clothing for women, but also for men.

In Indonesia, there are many men who wear this dress when worshiping at the mosque. Gamis has a very large interest, therefore, this fashion item must not be missed when you open a Muslim clothing business ahead of Ramdhan.

Next is the kaftan. The characteristic feature of this dress is that the arm is widened and becomes one with the body, without any stitches so that it looks like a robe.

Kaftan usually has a lace decoration on the neck as well as its sides and a wrinkle on the waist.

Kaftan is the target of many women during Ramadan. This dress can give a luxurious, fashionable, feminimous impression.

In Indonesia, koko shirt is not only used for worship, but also for attending various certain events. In fact, not a few are wearing these clothes for work, college, or hangout. This is a natural thing, because koko shirt has a modern and stylish design.

Other Muslim clothing that must be in Muslim fashion stores is sarongs. This dress will always be sought after by Muslim men. In fact, this fashion item is also often used as a Parcel Eid.

This is information about the opportunity for the Muslim clothing business ahead of Ramadan, along with recommendations for the most popular Muslim clothing in Indonesia. So useful!


The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)